iSIGN Media''s Proximity Marketing System Adds Proof of Redemption While Avoiding Beacons and Apps
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 04/27/15 -- Editors Note: There are two videos associated with this press release.
iSIGN Media Solutions Inc. ("iSIGN" or the "Company") (TSX VENTURE: ISD)(OTCQX: ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, is pleased to announce its latest competitive advantage over Beacons.
The Company''s patented, award winning Smart Antenna technology has expanded its commercial lead over iBeacons and apps by adding the ability to confirm offer redemptions by retailers'' point-of-sale systems. Final active trials of the solution will begin next week with existing and new Smart Antenna clients and trials in North America.
"Measurements of impressions in traditional advertising media is pure guesswork compared to the Smart Antenna''s ability to count actual viewers," stated Mr. Alex Romanov, Chief Executive Officer of iSIGN. "In addition, we now have the ability to count actual redemptions in-store, thus closing the loop between advertising and point-of-sale devices and, as opposed to apps, our solution does not require the surrender of any private and personal information, such as name, phone number, email address, etc. whatsoever, as is required when you use app-driven Beacon products."
David F. Gianetto, in his book, Big Social Mobile, uses the Smart Antenna driven National Mobile Network as the feature case study and calls it "one of the best in the book at illustrating the Big Social Mobile concept." The National Mobile Network was initially located at National Oil & Gas stations/Marathon Convenience Stores in Ohio and Indiana and has since expanded into other locations and States.
The commercial grade Smart Antenna, with its waterproof casing, hardwired power supply with wireless capability, effectively avoids the many documented failures of the battery powered iBeacons, which are dependent on apps only, that many have deemed suitable for lifestyle use only. The new proof of redemption component dramatically adds to iSIGN''s many commercial advantages over any iBeacon product. The 9 ounce Smart Antenna utilizes its Bluetooth messaging system and Wi-Fi web server, to reach over 95% of Smartphones compared to iBeacons, which only communicate to 15% of Smartphone''s - provided that the correct app is first downloaded and installed.
"Our award winning product is by far the best on the market today, offering superior features including all-weather construction, durability, range, wireless capability as well as back-end reporting," added Mr. Romanov. "Over the years we have refined and perfected our solution, as well as applying for and been granted a U.S. patent. We have been successful in attracting internationally known brands into trials that are now in their final stages and are generating strong, compelling real-time metrics, gathering data that is both preferential and predictive, while at all times protecting consumers'' privacy."
About iSIGN Media
iSIGN Media, based in Toronto, is a data-focused, software-as-a-service (SaaS) company that is a pioneer in gathering point-of-sale data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights. Creators of the Smart suite of products, a patented interactive proximity marketing technology, iSIGN enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumer mobile devices on location and in real-time. iSIGN''s data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors. These insights enable smarter business decisions and provide ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via trusted, mature Bluetooth® and WiFi technologies without the restrictions associated with iBeacons and apps. Proven to increase brand engagement and customer loyalty, iSIGN generates preference-based, predictive "clean data" without compromising consumer privacy. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc.
Forward-Looking Statements
This news release may include certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media''s business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media''s current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.
© 2015 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility or accuracy of this release.
Contacts:
Media contact:
Emily Storz
SSPR
267-758-2642 (direct)
609-351-3592 (mobile)
Company contact:
Alex Romanov
iSIGN Media
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Datum: 27.04.2015 - 07:05 Uhr
Sprache: Deutsch
News-ID 1354216
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