Engagement Labs Secures Major Partnership With TOMORRO To Expand Aggressively The US Market
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 04/27/15 -- Technology and data company (TSX VENTURE: EL), creator of the ™ score, today announces a major partnership with New York based accelerator with the objective of aggressively growing adoption of the eValue social media marketing scoring system in the U.S. market.
Advertising dollars are making a shift towards channels that are driving consumer reach, frequency, and engagement. Globally social media advertising spend is growing at a rapid rate. According to data from Business Intelligence, in the U.S. alone, social media ad spend increased 40% between 2013 and 2014. This figure is projected to reach $9.58 billion in 2015, according to eMarketer.
"As we enter into the U.S. market, we are confident that TOMORRO will be the partner we need to provide marketers with an in depth way to measure social media performance and show the currency of our eValue social marketing tool. Jon Bond, a pioneer in the digital marketing industry, has a proven track-record in the U.S. through his years of experience as a trailblazer for disruptive marketing techniques," says Bryan Segal, CEO of Engagement Labs.
Led by industry veteran Jon Bond, TOMORRO will shape relationships with agencies, brands and publishers, driving mass opportunity and marketing activity for the eValue solution.
"During my career, I''ve seen countless new technology solutions in the advertising and marketing space, and the eValue tool is one that''s quickly gaining market traction. I look forward to aligning TOMORRO with this tool that has the ability to effectively measure brands'' global social media footprint and provides decision makers with the data to understand their social media performance," says Jon Bond, Chief Tomorroist at TOMORRO.
With an already established presence in Canada, Mexico and France, this partnership will only further expand the eValue footprint into a market that, according to eMarketer, owns a large portion of the $23.68 billion that will be spent globally on social media advertising in 2015.
"Adding a New York City office to our network only reinforces our global brand and provides another avenue to position Engagement Labs as the global benchmark for social media measurement," continued Segal.
About Engagement Labs
Engagement Labs'' eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands'' social media and digital marketing efforts. It''s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. /
Contacts:
KCSA Strategic Communications
Kate Tumino
212-896-1252
KCSA Strategic Communications
Cait Kilpatrick
212-896-1231
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Datum: 27.04.2015 - 04:55 Uhr
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