Charting The Big Data World With Data-Driven Marketing
TORONTO-The technological advances of today, with their ever-expanding digital innovations and digital infrastructure, are allowing for more people to locate more clients at lower costs than ever before. This digital disruption is also creating chaos of copious processes and goods, yet customers are more active, empowered, and demanding than ever before.
(firmenpresse) - To navigate this disordered Big Data World, more and more advertising firms are catching up with the times and setting up major analytics operations such as Data-Driven Marketing. iNexxus, a Montreal based digital marketing firm, is the perfect example of a company that looks to Data-Driven Marketing in order to produce customer-centric marketing campaigns with high-tech targeting.
Data-driven marketing refers to the online marketing insights and decisions that are acquired from the analysis of data about or from consumers. Employing data-driven marketing can propel value by engaging customers more effectively. According to a survey conducted by Teradata early this year, seventy seven percent of marketers consider data-driven marketing approaches to be crucial marketing strategies. As Internet technologies and applications continue to develop, so does our ability to enhance our online marketing strategies, better monitor users and their actions online, consequently targeting advertisements more effectively.
iNexxus has been successfully operating marketing campaigns for Fortune 500 companies such as Ford and Sony with its state of the art technology and targeting techniques. For Corona, iNexxus marketing experts employed best online marketing strategies for targeting and retargeting ads, evaluated and reevaluated messages that resonate with their audience, and identified best channels to ensure maximum amplification. Through such avenues, iNexxus is able to provide a better ROI for its clients by diminishing their cost per lead and producing better results; all due to the utilization of the proper framework, and understanding the user-behaviour that is the direct result of data marketing.
By exercising Data-Driven Marketing and acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations, iNexxus was able to increase Cellcom’s customer base, help the Canadian telecommunications increase in-store sales with effective online campaigns, and deliver effective results.
Marketing has progressed from the realm of “I’ve got a gut feeling” into one of data-driven marketing and mathematical precision. By utilizing the right framework, iNexxus is going beyond the basics and is utilising fine-tuning segmentation strategies to reevaluate its own activities. Moreover, by using data to optimize its online marketing strategy, iNexxus also employs its owned media properties (e.g., blogs, microsites, and social media), and enhances the service side of its procedures, thus ensuring that its success is its clients’ success.
Contact details
5405 boul. Thimens, Suite 100, Montreal.
H4R 2H4 Canada.
514-400-9326
info(at)inexxus.com
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Datum: 08.04.2015 - 09:24 Uhr
Sprache: Deutsch
News-ID 1349866
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