Jumpstart Reports: CUVs More Popular Than Ever, Smartphone Traffic Increases 60%, and FIAT Chrysler Automobiles (FCA Group) Hold Five of the Top 10 Spots in Shopper Interest Growth
Annual Auto Shopping Trends and Industry Insights Report
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 03/23/15 -- To help marketers better understand the fast-moving nature of the automotive industry, the digital marketing experts at have released their fifth annual Insights Book. This yearlong compilation of online auto shopping trends and industry insights is gleaned from the company''s portfolio of automotive sites that represent 18 million auto shoppers. "While we''re constantly evaluating our content and audience in real time, it''s important to look back at the year because it allows us to see the broader marketplace trends," said Vice President of Strategic Insights and Analytics, Libby Murad-Patel.
A look at what''s inside:
Jumpstart holds the highest number of unique visitors among its competitive set, and moved from second place in 2013 to first place in 2014 in total pages viewed
Nearly 50% of Jumpstart''s audience is on a smartphone or tablet, and 86% of that mobile audience visits its portfolio of sites exclusively from a mobile device
Trucks, SUVs, CUVs, and Vans saw the biggest gains in shopper interest in 2014 -- likely influenced by gas prices dipping to a four-year low
FIAT Chrysler Automobiles (FCA Group) had five of the top 10 brands in highest growth of shopper interest from 2013 to 2014
Seven of the West Coast''s top 10 most-shopped vehicles were alternative fuel models
Domestic vehicles represented all of the top-shopped vehicles in the Midwest region
Auto shopping predictions for 2015, a look at how Toyota Camry is attracting shopper interest with its "Bold Moves" campaign, mobile design best practices, the best of Jumpstart''s 2014 shopping trends and industry reporting, and more.
Click to download the Insights Book now.
, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. , #jumpstartinsights
: Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Autos, Autobytel, CarGurus, LeftLane, CarSoup, and CarBuzz.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 23.03.2015 - 05:00 Uhr
Sprache: Deutsch
News-ID 1345866
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
SAN FRANCISCO, CA
Phone:
Kategorie:
Cars
Anmerkungen:
Diese Pressemitteilung wurde bisher 336 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Jumpstart Reports: CUVs More Popular Than Ever, Smartphone Traffic Increases 60%, and FIAT Chrysler Automobiles (FCA Group) Hold Five of the Top 10 Spots in Shopper Interest Growth
"
steht unter der journalistisch-redaktionellen Verantwortung von
Jumpstart Automotive Group (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
