David Ogilvy Awards Presented at The ARF Re:Think 2015
Grand Winner Awarded to Pantene for "Beautiful Hair Whatever the Weather"
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 03/17/15 -- Closing out day two of The Advertising Research Foundation''s (The ARF) Re:Think 2015 conference was the announcement of the Foundation''s annual David Ogilvy Awards for Excellence in Advertising Research. Named for advertising legend David Ogilvy, the annual awards honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers.
The 2015 winners showcase how insights can transform advertising. Winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
This year''s Grand Winner was awarded to for its "Beautiful Hair Whatever the Weather" campaign.
The following is a list of Gold and Silver winners in each category:
Alcohol & Beverages
Gold: for "Brewer on Doorstep"
Silver: for "Brewing Up Multiplatform Insights"
Appliances, Electronics & Technology
Gold: for "Cox Early Life Program"
Silver: for "Best Black Friday Ever"
Automotive
Gold: for "Jan at the Front Desk"
Silver: for "Consumer Campaign"
Entertainment & Sports
Gold: for "Who''s In?"
Silver: for "Key & Peele Season 4: (''Where you at?'')"
Fashion, Style & Beauty
Gold: for "Beautiful Hair Whatever the Weather"
Silver: for "Make Up Bag Remix"
Financial Services
Gold: for "BankAmericard Better Balance Rewards"
Silver: for "Random Acts of Service"
Food & Grocery
Gold: for "See a Different Side"
Silver: for "Deliciously Different - You Be the Judge"
Government & Nonprofit
Gold: for "Meet a Shelter Pet"
Silver: for "Fearless Challenge"
Health & Personal
Gold: for "Making Healthy Contagious"
Silver: for "Calls for Dad"
Household
Gold: for "Dirt is Good"
Pharmaceutical
Gold: for "Making Healthy Contagious"
Silver: for "Body Language"
Professional Services
Gold: for "Accenture Strategy and Accenture Digital Launch"
Retail & Ecommerce
Gold: for "Show Your Joe"
Silver: for "Life''s Defining Moments"
Travel & Leisure
Gold: for "Vamos A Pescar"
Silver: for "AAA Stories"
"The ARF David Ogilvy Awards recognize cutting-edge insights, and this year we are proud to once again recognize so many innovative and creative contributions to the industry," said Gayle Fuguitt, CEO and President of The ARF. "Congratulations to all of this year''s winners for their success in impacting business performance and driving growth."
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry''s authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at . To learn more about the ARF''s annual Re:Think and to register for this year''s event, please visit: .
Maggie McKeon
Kauffmann Public Affairs
315-730-5101
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Datum: 17.03.2015 - 21:00 Uhr
Sprache: Deutsch
News-ID 1344902
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