The NPD Group Partners With Slice Intelligence to Deliver Comprehensive View of Online Commerce
Partnership Will Deliver Definitive Metrics on Ecommerce Market Share, Size and Trend
(firmenpresse) - PALO ALTO, CA, and PORT WASHINGTON, NY -- (Marketwired) -- 02/26/15 -- As retailers closed on the largest ecommerce holiday shopping season in history, global information company announced that it has partnered with to provide the most comprehensive, retailer-independent ecommerce data available.
"Online and mobile commerce account for a significant portion of retail and are still growing, but remain a blind spot for both retailers and manufacturers," said Steve Coffey, Chief Innovation Officer at NPD. "Slice Intelligence brings these purchases into focus with unprecedented precision and detail. It''s an extraordinary data set that we are eager to deliver to the market."
For the first time, NPD will offer comprehensive, cross-retailer ecommerce data, directly measured from e-receipts from Slice''s panel of 2 million consumers, the largest longitudinal, cross-retailer panel of online shoppers. The data will be classified using NPD''s industry-standard product dictionaries, and validated by NPD''s benchmark databases.
Information will be available via NPD''s Checkout Tracking(SM) ecommerce service (). As part of the partnership, NPD and Slice Intelligence will also collaborate on a series of co-branded scorecards that will provide quick access to vital market statistics covering market share, size and trend.
"NPD has a formidable reputation as the arbiter of in-store retail market data, and this partnership augments their leadership in the general merchandise categories," said Kanishka Agarwal, Chief Data Officer, Slice Intelligence. "Together, we are delivering insights that have never been seen and precisely measuring what previously could only be approximated."
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and . Follow us on Twitter:(at)npdgroup.
Slice Intelligence is high-definition data. With a methodology grounded in science, only Slice offers vital intelligence that is the pulse of the digital economy-actual purchases directly from online shoppers, on any device or location, reported daily.
Slice Intelligence is a division of Slice Technologies and is led by a team of measurement industry executives who have brought some of the most innovative and successful digital measurement products to market. Learn more at and on Twitter (at)SliceIntel.
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Datum: 26.02.2015 - 08:00 Uhr
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News-ID 1340211
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