Newcastle Introduces Scotch Ale, Inaugural Beer in a Series of "Collaboration Editions" Created With Venerable European Breweries
Actor and Beer Connoisseur Wil Wheaton Joins Effort to Celebrate World-Class Brewing
(firmenpresse) - WHITE PLAINS, NY -- (Marketwired) -- 11/12/14 -- For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney.
Most Brits know a thing or two about improving through collaboration, and Newcastle Brown Ale is no different. To keep beer discovery fresh and invigorating, Newcastle is kicking off the brand-new series of "collaboration edition" beers made with some of Europe''s finest and oldest breweries.
To brew the first offering in the series, Newcastle turned to its Edinburgh, Scotland-based sister brewery, Caledonian, to develop a special ale that brings world-class traditional British brewing to casual beer drinkers around the world.
The Newcastle Scotch Ale collaboration is a limited-time offering from Newcastle and Caledonian that represents the best of English and Scottish brewing: a rich, full-flavored and fulfilling Scottish ale with toffee notes at 6.4 percent ABV and 40 IBUs. Scotch Ale is a bold yet balanced beer that will please lifelong Newcastle fans as well as more adventurous drinkers.
"Newcastle Scotch Ale is a well-balanced, malt-forward brew with a delightful velvety finish," said actor, blogger and beer aficionado Wil Wheaton. "Basically, Newcastle and Caledonian made a kick-ass beer that does not suck."
Wheaton will star in a pair of videos aimed at making beer connoisseurship accessible and fun for drinks lovers of all stripes.
"One of our dreams is to get rid of the ''intimidation'' factor that prevents so many people from foregoing boring ''yellow beer'' and enjoying more interesting brews," said Brett Steen, brand manager for Newcastle Brown Ale. "Wil is an inviting and knowledgeable guy, and we''re stoked that he''s taking this herculean effort of humor and wisdom onto himself so we don''t have to."
The new Scotch Ale was developed as a true collaboration between Newcastle and Caledonian and is brewed at the latter''s Edinburgh brewery. The Caledonian Brewery uses only traditional British brewing methods, including using only whole-flower hops and heating the original 1869 copper kettles with open flames. The resulting brew has rich and complex flavors sure to satisfy any beer drinker -- adventurous and novice alike.
The Newcastle Collaboration Series will roll out throughout 2015 and include new beers made in partnership with some of Europe''s oldest breweries. Fans should follow Newcastle on Facebook (facebook.com/Newcastle) and Twitter (twitter.com/Newcastle) for the latest information about Collaboration Series releases.
Scotch Ale will be available beginning mid November 2014 through February 2015. The brew will be available nationally in 6- and 12-packs and on draught in select markets.
A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy the thirst of hardworking Englishmen. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that''s easy to drink. Newcastle Brown Ale is imported by the nation''s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York.
HEINEKEN USA Inc., the nation''s leading upscale beer importer, is a subsidiary of Heineken International BV, the world''s most international brewer. European brands imported into the U.S. include Heineken, the world''s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter (at)HeinekenUSACorp, or visit HEINEKENUSA.com.
Tara Rush
(914) 364-2167
Mike Keliher
(651) 324-0213
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Datum: 12.11.2014 - 09:00 Uhr
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