ACH Food Companies, Inc. Names Doner Digital Agency of Record
(firmenpresse) - DETROIT, MI -- (Marketwired) -- 11/03/14 -- ACH Food Companies, Inc. (ACH), a leading manufacturer of cooking oils, spices, seasonings and baking ingredients has awarded its full and a segment of its social media business to . The partnership started immediately after the agency was awarded the assignment following a competitive review.
"As we looked to find the right agency partner to help elevate our brands, Doner demonstrated a relentless passion and deep attention to detail for our business and our consumers," said George Pastrana, Vice President, Marketing and Innovation at ACH Food Companies, Inc. "Their team possesses immense knowledge and experience in the real-time landscape of social media and have proven to be thought leaders in the digital space, especially across the food and CPG categories. We''re confident that Doner''s experience and capabilities, complemented by the chemistry between our respective teams, will help to support and drive our business now and well into the future."
Doner will be responsible for assisting with providing overall strategic direction across ACH''s channels. In addition, the agency is charged with building awareness and relevancy with the brands target consumers through digital initiatives and influence.
"ACH is committed to building its consumer brands customer base," said David DeMuth, co-CEO and President of Doner. "As they continue to grow through innovation, we''re confident that our approach to and digital strategy will further elevate their brands and disrupt the categories in which they compete, while helping them to achieve their overall business goals."
ACH Food Companies, Inc. () manufactures, markets and sells a premier branded portfolio of cooking oils, spices and seasonings, baking ingredients and foodservice brands. ACH is one of the largest branded consumer oil manufacturers and marketers in North America, featuring Mazola®, the leading corn oil brand in the USA and Canada, and Capullo® canola oil, the leading premium canola oil brand in Mexico. ACH is the second leading manufacturer and marketer of spices and seasonings in North America including Spice Islands®, Durkee®, Weber® Sauces and Seasonings, Tones®, Frenchs®, and Pataks®the leading brand of Indian sauces, pastes and shelf-stable meals. When it comes to baking, ACH features such trusted and loved brands as Fleischmanns® yeast, Argo® corn starch and baking powder and Karo® corn syrup
Doner is a full-service, performance-driven advertising agency that has built on its strong creative legacy to create a truly modern, integrated creative network with offices in Detroit, Atlanta, Cleveland, London and Los Angeles. Doner moves at the speed of business, offering true integration and total activation through proprietary tools and in-house proficiencies including a multi-platform production studio, media planning and buying capabilities, a state-of-the-art digital technology hub -- the Digital Underground, and the Doner Social Currency Index -- a measurement tool that tracks overall brand visibility. With over $1.5 billion in billings, Doner is a part of the MDC Partners network and serves clients including JCPenney, AutoTrader.com, ADT, FIAT, Chrysler Automobiles, The Coca-Cola Company, Cox Communications, DuPont, Harman, Serta, Smithfield Foods and The UPS Store.
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Datum: 03.11.2014 - 09:37 Uhr
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News-ID 1314911
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