La Super soiree LNH: A Multiplatform Success
(firmenpresse) - MONTREAL, QUEBEC -- (Marketwired) -- 10/27/14 -- Up to 1.2 million fans watched the Montreal Canadiens beat the New York Rangers last Saturday on TVA Sports. The broadcast drew an average of 859,000 viewers, for a market share of 24.6%. TVA Sports is delighted with these remarkable results for the first game that was not offered via free preview. In fact, hockey fans tuned in throughout the Super soiree LNH evening, whose ratings peaked at 438,000 for the pre-game show and 470,000 for Dave Morissette en direct.
Over 100,000 Downloads
In barely a month, over 104,000 fans have downloaded the TVA Sports hockey and TVA Sports apps.
"We are very pleased with the way fans have responded to our multiplatform offering, both on TV with La Super soiree LNH and with our digital apps," declared Serge Fortin, Vice-President of TVA Sports. "Our goal was to bring them closer to the action and enhance their hockey experience, and I think we aimed right. It''s very motivating for our team."
The two apps are loaded with interesting features such as Videotron''s multi-angle replays, offering a choice of 8 camera angles to relive a great deke, body check or goal. Other features include statistics, news, games and live chats.
A Popular Website
The completely revamped TVA Sports website is also gaining in popularity, as confirmed by the most recent traffic numbers. For the period of October 8 to 26, video views were up 1,170% compared to the same period in 2013. The website also drew 776% more unique visitors and generated 236% more page-views.
The totally transformed now offers fans a goldmine of information about their favourite sports and stars. It features simple, user-friendly navigation to enhance the user experience, as well as live TV, results, standings and stats for the most popular sports leagues, plus special sections with the latest news about the Montreal Canadiens, Impact and Alouettes.
About TVA Sports
TVA Sports is Quebec''s #1 hockey destination, as well as the indispensible French-language station for sports fans. As an official French-language broadcaster of the National Hockey League (NHL) in Canada for the next 12 years, TVA Sports will air over 275 NHL games in the 2014-2015 season, including all Montreal Canadiens Saturday night games, the playoff series (including Montreal Canadiens games), the Stanley Cup Finals, as well as special events. TVA Sports will also present 55 QMJHL and CHL games, including the Memorial Cup. In the past few years, the station has also reached broadcast agreements with several prestige properties such as the National Football League (NFL), Major League Baseball (MLB), the Toronto Blue Jays, the Montreal Impact, GYM, the Interbox Group, the IndyCar Series, the Champions League, the Europa League, ATP and WTA tennis, the Davis Cup and Fed Cup, the Quebec City and Montreal Cycling Grand Prix, the Red Bull Crashed Ice, the Red Bull Signature Series and the Dew Tour. In addition, TVA Sports supports its programming with shows focusing on Quebec''s favourite sports (including hockey) with hosts like Louis Jean (Le Premier Trio), Dave Morissette (Dave Morissette en direct) and Sebastien Benoit (Le Fanatik).
Contacts:
TVA Group
Audrey St-Pierre
514 598-2902
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Datum: 27.10.2014 - 16:19 Uhr
Sprache: Deutsch
News-ID 1313078
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