Overstock Chooses Delivery Agent for First TV Commerce Campaign
Overstock's "Overstocktober" Campaign Enables Customers to Shop Directly From Their Televisions via Delivery Agent
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 10/08/14 -- , the market leader in turning viewers into customers for more than 350 of the world''s leading global brands, today announced a deal with (NASDAQ: OSTK) enabling Smart TV and connected device homes to shop for items on Overstock directly from their television using Delivery Agent''s ShopTVâ„¢ t-commerce platform. Running now through October 15, the "Overstocktober" campaign will enable viewers to purchase products directly from Overstock television commercials, thus extending viewers'' options throughout the buying experience.
"At Overstock, we pride ourselves in continuing to innovate and adapt our business to the wants and needs of our online shopping customers," said Overstock''s SVP of Marketing, Saum Noursalehi. "This agreement with Delivery Agent allows us to be one of the first major retailers to offer consumers the ability to make purchases directly from their televisions, and we''re excited for future possibilities of television commerce; including the potential to expand into in-show interactions."
"Adding Overstock to our list of retail partners offering television commerce solutions reinforces the importance of the television as an engagement and transactional device," said Mike Fitzsimmons, Delivery Agent CEO. "Consumers interact with brands online, on their cellphones and on their tablets -- enhancing the way they can interact via television is the natural evolution."
Overstock, ranked 31 on The Internet Retailer 2014 Top 500 Guide®, is the second mass merchant retailer that Delivery Agent has incorporated into its ShopTV application, further lending credence to the leadership position Delivery Agent has carved out in this category with brands looking to augment and extend their marketing efforts to television viewers. Insight from the "Overstocktober" campaign will enable Overstock and Delivery Agent to build a roadmap for future consumer-brand engagements via the television.
Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world''s largest brands and media companies. Delivery Agent''s proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and Smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at and (at)deliveryagent.
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Tracey Sheehy
Breakaway Communications for Delivery Agent
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Datum: 08.10.2014 - 06:59 Uhr
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