Jumpstart Automotive Group Names Brian Ledoux Senior Vice President of Revenue Operations
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 10/01/14 -- Jumpstart Automotive Group, the automotive marketing and advertising company, today announced the addition of Brian Ledoux as senior vice president of revenue operations. In his role, Ledoux will lead Jumpstart''s rev ops team, overseeing all campaign implementation, trafficking and delivery, sales operations, and performance optimization.
"Not only will Brian deliver Jumpstart''s exclusive premium audience at the right time, in the right place, and on the right device, he''ll also help develop and execute our premium programmatic strategy. His leadership and expertise will be integral in driving our growth strategy, and we''re thrilled to have him on the team," said Jumpstart''s Chief Executive Officer, Nick Matarazzo.
Ledoux joins Jumpstart from Universal McCann (UM)/IPG Mediabrands, where he led IPG Mediabrands agency trading desk''s U.S. advertising operations group, and executed global display, mobile, and video campaigns for UM clients such as Microsoft, Wells Fargo, and Charles Schwab. Prior to that, Ledoux was vice president of revenue operations at Sportgenic, and served as vice president of Jumpstart''s advertising operations from 2007 to 2008.
"I''m very excited to be back at Jumpstart and help take the company to the next level. We''ve always been at the forefront of technology, and our publishers have great first-party data. We''ll be combining those in new ways, while continuing to improve the workflow with our clients," said Ledoux.
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect with Jumpstart.
Jumpstart is: Car and Driver, Autobytel, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, and CarSoup
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Datum: 01.10.2014 - 04:00 Uhr
Sprache: Deutsch
News-ID 1306511
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