Yogen Fruz(R) Supports Canadian Breast Cancer Foundation
Leading Frozen Yogurt Chain Launches Healthy Cups Campaign to Raise Awareness and Funds for Breast Cancer Research
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 09/25/14 -- Yogen Fruz® has launched a multi-faceted campaign in partnership with and in support of one of Canada''s most represented charities, The Canadian Breast Cancer Foundation (CBCF). Among the many initiatives the company is undertaking to support CBCF, Yogen Fruz® has created a special flavour, Pink Velvet, for which 10% of net proceeds will be donated to the cause.
"We are proud supporters of healthy cups in more ways than one," said Yogen Fruz® Co-Founder and Chief Executive Officer Aaron Serruya. "Our goal is to raise awareness and support the foundation, keeping in mind the fun, playful attitude we share with the Canadian Breast Cancer Foundation. We believe our customers will enjoy what we have in-store for them to help us achieve that goal. We encourage our customers to join the conversation by using the hashtag #ISupportHealthyCups."
They will kick off the campaign on Friday, September 19 with the Pink Velvet Weekend in participating stores across the country, where customers can donate, win prizes, and enjoy an extra 10% off of their purchase throughout the weekend, ending Sunday, October 21. The program will continue throughout September and October, with several options for customers to support, and enter for a chance to win over $40K in prizing.
"We are thankful to Yogen Fruz® and their customers," said Sandra Palmaro, CEO, Canadian Breast Cancer Foundation - Ontario Region. "Funds raised go toward the most innovative breast cancer research projects, breast health education and advocacy initiatives to support women and their families affected by the disease."
Highlights of the program include:
About Yogen Fruz:
In 1986, two young brothers opened a revolutionary frozen yogurt retail concept in Toronto, Canada, providing consumers with an extraordinary product unlike anything they had tasted before. Today, Yogen Fruz is a world leader in the frozen yogurt category, with more than 1,400 locations operating in 47 countries around the world. Yogen Fruz has consistently been recognized as one of the Top 100 Global Franchises for over 20 years. For more information please visit .
Contacts:
For interviews, photos or more information contact:
Denise Roy
NKPR
416.365.3630 x 230
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Datum: 25.09.2014 - 08:47 Uhr
Sprache: Deutsch
News-ID 1305331
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