The Journey to Zero: Vega Launches Sustainable Packaging Initiative
(firmenpresse) - BURNABY, BRITISH COLUMBIA -- (Marketwired) -- 11/27/13 -- Editor's Note: There is a video associated with this Press Release.
Vega, the leader in plant-based nutrition, is making strides in the natural foods industry to reduce its environmental impact. After a comprehensive corporate sustainability audit, Vega learned that 71% of its carbon footprint(2) was related to packaging materials. Why? Because like every other company in the industry, most of Vega's products came in bottles made from virgin HDPE - plastic derived from carbon-generating and non-renewable petroleum.
With an to its goal of achieving net zero carbon footprint, Vega's bottles will now be made of 100%( 1) Post-Consumer Recycled (PCR) content plastic.
Charles Chang, Founder and President of Vega, explains, "We believe that sustainability is not just about what goes into our product line; it is a part of everything we do. We are proud to make the change to 100% PCR Tubs as an effort on our Journey to Zero. "
In the next year(3), Vega's switch from virgin plastic bottles to will:
And, Vega's new 100% PCR plastic bottles are still fully recyclable. To join Vega's and to learn more about the new sustainable packaging initiative, please visit: .
References:
(i) compared to using virgin plastic to make the same volume of Vega bottles
About Vega
Since 2001, Vega (previously Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan former professional Ironman triathlete and bestselling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle-without compromise. For more information, please visit , join Vega on Facebook at and on Twitter (at)VegaTeam.
To view the video associated with this press release, please visit the following link: .
Contacts:
For more information on Vega's Journey to Zero:
Jessica Malach
Vega PR Manager
604-945-3133 x 366
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Datum: 27.11.2013 - 05:00 Uhr
Sprache: Deutsch
News-ID 1287373
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BURNABY, BRITISH COLUMBIA
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Health & Nutrition
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