Digital First Media Announces Exclusive AdTaxi Partnership in Israel With International Media Placement
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 11/25/13 -- today announced (IMP Group) has signed an exclusive Alliance Network partnership agreement and both parties will host a multi-day, invitation-only marketing summit with several of Israel's leading companies.
"The IMP Group is recognized internationally as a leader in providing best-in-class marketing solutions to clients in Israel who are looking to reach audiences abroad. We are very excited to be working with the IMP Group team as an exclusive member of the AdTaxi Alliance Network," said John Paton, Chief Executive Officer of Digital First Media. "The AdTaxi product suite provides full-service digital tools that will continue to allow the IMP Group to provide the most robust portfolio of marketing options to their clients."
During the seminars -- scheduled for December 18 and 19 -- at the Royal Beach Hotel in Tel Aviv's Hayarkon Street, members of the IMP Group and the AdTaxi team will detail AdTaxi's multi-product and multi-platform marketing approach, as well as showcasing the Company's digital advertising and marketing solutions including:
AdTaxi Display - Digital display advertising using layered targeting (geographic, demographic, behavioral and more) on multiple platforms
AdTaxi Mobile - Targeted mobile advertising that can also be customized by device (phone/tablet) and type of device (iPhone/Android)
AdTaxi Targeted Email - Geographically, demographically targeted and fully customizable
AdTaxi Video Solutions - Targeted in-banner, pre-roll, post-roll, social and mobile video inventory across a network of leading publishers, exchanges and social media sites
AdTaxi Search Solutions - Full-service search campaigns to improve a business' overall search results through organic and paid search
AdTaxi Social - Fully customizable across Facebook, Twitter, YouTube, Google+ and more, including contesting, promotions and social media management
"We are partnering with AdTaxi and Digital First Media because we are always looking to provide our clients with the most complete marketing solutions to help and grow their businesses. AdTaxi provides a full complement of digital advertising to reach the growing digital and mobile audiences and to ensure our clients are able to deliver their message on the platforms of the audience's choice," said Shoshana Katz, CEO of IMP Group Ltd.
The IMP Group joins the AdTaxi Alliance Network that includes partners in , and the .
Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 67 million Americans each month through more than 800 multi-platform products across 18 states.
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Jonathan Cooper
Vice President Media Relations & Employee Communications
Digital First Media
(215) 867-2022
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Datum: 25.11.2013 - 11:10 Uhr
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