Over Half of American Drivers Think Government Has Unfairly Placed Bets on Electrics Over Clean Diesel Vehicles, New Audi Survey Shows
(firmenpresse) - HERNDON, VA -- (Marketwired) -- 11/13/13 --
Long viewed as "the other" fuel, clean diesel in the U.S. is quickly becoming a viable everyday fuel choice for drivers seeking increased efficiency and performance.
Audi continues to be at the forefront of clean diesel with a dramatic expansion of new TDI® clean diesel offerings: the 2014 A8L, A7, A6, Q7 and Q5 models. Clean diesel delivers up to 30% better fuel economy and 12% to 30% lower carbon dioxide emissions than gasoline engines.
However, obstacles to mass adoption still exist. In fact, survey results show that 65% of American drivers would be in support of lawmakers' efforts to make diesel more accessible to the American public; and 66% of drivers think the government should offer a tax incentive on clean diesel vehicles.
"Government has set very rigorous standards for future fuel economy, and we believe that clean diesel is perfectly positioned to help us achieve those goals. But, we argue that diesel needs an even playing field set by state and federal governments," said Scott Keogh, President, Audi of America. "Audi believes there are a variety of viable alternative fuel solutions, including electric, but diesel is readily available today. If you take away the disincentives that state and federal taxation policy create, we potentially could see a big uptick in clean diesel vehicles sales."
A majority (57%) of American drivers feel the government has unfairly placed its bets in favor of hybrids and electrics over clean diesel vehicles, the survey also showed.
Unlike electric vehicles, with clean diesel there is no need for driver behavior change, except to move from one pump to the other, and no need for big infrastructure changes.
"I do believe that diesel owners should be included in alternative energy tax incentives. Most diesel owners buy the car for the increased gas mileage, and we deserve to be rewarded for our change in behavior in using an alternate fuel just as hybrid drivers are," said Stephanie Lewis, Audi TDI clean diesel owner since 2010.
Certain states provide HOV access to hybrid vehicles, while no states provide HOV access to clean diesel vehicles. HOV lanes are made for long-distance driving, better suited to clean diesel vehicles.
Survey results also showed that 59% of 18-34 year old drivers said that if the cost of diesel fuel was on par with gasoline, they would purchase a diesel-powered vehicle. Conversely, only 39% of those 45+ said they would purchase a diesel car over a gas car if there was fuel price parity.
"One of the reasons we are seeing this disparity between age groups may be because younger generations don't have the same misconceptions about diesel as older generations," added Keogh. "The objective is to reward efficiency, and diesel is an efficient alternative available today. We need to level the playing field."
This survey was conducted online within the United States by Harris Interactive on behalf of Audi of America from September 24-26, 2013 among 2,041 adults ages 18 and older, among which 1,626 drive regularly. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact .
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit or for more information regarding Audi vehicles and business topics.
Where stated, fuel economy and emissions data are EPA estimates. Mileage and emissions will vary and depends on several factors including driving habits and vehicle condition.
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Datum: 13.11.2013 - 08:00 Uhr
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