Healthcare Marketing Firm Hired to Promote Miami Children's Hospital Electronic Health Records System
California-Based MediTouch EHR Taps The Weinbach Group to Promote EHR to Pediatricians
(firmenpresse) - MIAMI, FL -- (Marketwired) -- 10/30/13 -- , a leading , announced today that HealthFusion, Inc., the California-based developer of MediTouch EHR, selected the to promote its electronic medical records system to pediatricians who work with and refer patients to Miami Children's Hospital. The EHR system will be private-labeled as "Miami Children's Pediatric Electronic Data System" or "P.E.D.S." and will be available this year.
HealthFusion selected The Weinbach Group based on its national reputation as healthcare marketing experts and for its understanding of the South Florida physician community. "Florida has always been an important market for our MediTouch EHR," said Dr. Sol Lizerbram, chairman and co-founder of HealthFusion. "This partnership with Miami Children's Hospital is cutting edge. It represents a significant market opportunity, so we wanted a that could effectively reach pediatricians in South Florida and throughout the entire region."
The Weinbach Group has already begun promoting the Miami Children's/MediTouch partnership. The firm announced the novel arrangement at the American Academy of Pediatrics National Conference and Exhibition held earlier this week in Orlando and that attracted more than 7,000 children's health professionals.
"This electronic medical records system will allow pediatricians to seamlessly connect with Miami Children's Hospital's internal systems to share vital medical data," said Daniel Weinbach, chief operating officer for The Weinbach Group. "It's a major advancement toward integrating care between community physicians and the hospitals they work with, and we're proud to have an important role in the process."
The Weinbach Group has a long history of delivering effective marketing services to a wide variety of healthcare organizations, from managed care companies to medical hospitals and health systems. It currently serves as Jackson Health System's agency of record, for which it developed the award-winning "Miracles Made Daily" campaign.
, which celebrated its 25th anniversary last year, ranks as one of South Florida's top marketing firms and was recently named among the region's Top 100 Small Businesses. The firm provides to companies and organizations of all types. Clients include Jackson Health System, The Renfrew Center for Eating Disorders, Susan G. Komen® South Florida, HealthPlan Services, and Hygea Healthcare Holdings. For more information, visit .
Contact:
Meieli Sawyer
The Weinbach Group, Inc
(305) 668-0070
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Datum: 30.10.2013 - 10:38 Uhr
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News-ID 1277689
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