New Global Consumer Trends Survey From Euromonitor International Identifies Evolving Consumer Behaviours and Attitudes
(firmenpresse) - CHICAGO, ILLINOIS -- (Marketwired) -- 10/28/13 -- Market Research Company Euromonitor International today released new survey results tracking consumer trends in nine developed and emerging markets.
Euromonitor's "Global Consumer Trends" survey explores consumer spending intentions, shopping attitudes, consumer technology, meal and snack preferences, healthy living patterns, personal values, and household demographics.
"In our 2011 edition, we set a baseline for many aspects of consumer life. In 2013, we investigate the impact of on-going economic sluggishness on consumers' purchasing decisions in developed markets," said Eileen Bevis, Survey Manager at Euromonitor. "We also explore the confrontation happening in emerging markets between consumers' access to new, globalized information and their commitment to local cultural traditions."
One key area where information, values, and economics intersect is eco-conscious buying. Euromonitor's latest survey results show consumers pay the most attention to environmentally or ethically conscious features when purchasing products they are going to personally apply, eat, drink, or touch. Not only do consumers pay attention, they are willing to pay at least a little extra for such features. Nearly two-thirds of respondents in the US are willing to pay extra for such "green" features in packaged food (62%), though only 8% are willing to pay a lot more. Half of Brazilian respondents will pay at least a little more for sustainably produced apparel and footwear (51%).
Key Findings by Category from the Global Consumer Trends Survey:
Consumer Spending Intentions
Shopping Attitudes and Key Product Preferences
Consumer Technology Access and Activities
Meal and Snack Preparation and Preferences
Healthy Living Patterns
Personal Traits & Values
See more of Euromonitor's "Global Consumer Trends" Report here:
Euromonitor International's Global Consumer Trends survey results are drawn from online consumers ranging in age from 15 to 65+ and living in 9 major markets: Brazil, China, France, Germany, India, Japan, Russia (new in 2013), United Kingdom, and USA. Approximately 1,800-2,000 consumers in each market are surveyed each round, with many topics tracked over time.
About Euromonitor International
Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.
Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Sao Paulo, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.
Contacts:
Euromonitor International
Ashley Sellers
Communications Executive
(312) 922-1115 Ext. 8349
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Datum: 28.10.2013 - 03:00 Uhr
Sprache: Deutsch
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