2012/13 NADbank Survey: NADbank Survey Results Confirm that Le Journal de Montreal is "The Newspaper People Like to Read"
(firmenpresse) - MONTREAL, QUEBEC -- (Marketwired) -- 10/23/13 -- It is with great pride that Le Journal de Montreal acknowledges the results of the 2012/13 NADbank survey, which measured the readership levels of the main daily newspapers across the country from fall 2012 to spring 2013. Once again, survey results show that Le Journal de Montreal is still Quebec's most widely read newspaper - 7 days a week! Le Journal de Montreal now attracts 1,176,200 readers a week, which is 328,400 more readers than La Presse, a solid 39% lead. Le Journal de Montreal draws 39,700 more readers per week than in the previous survey conducted last fall (a 4% increase), while its main competitor has seen its readership drop by 5,700(1).
Weekdays (read yesterday)
With a grand total of 530,200 readers, Le Journal de Montreal has 92,700 more readers than La Presse, which is a 21% lead. While Le Journal de Montreal has seen its readership increase by 10,500 readers since the NADbank results published last March, La Presse has lost 2,900 readers(2). In fact since last fall NADbank survey, La Presse has seen its readership decline by 27,000 (a loss of 6%)(1). These results mean that Le Journal de Montreal is the most widely read daily on weekdays.
Saturdays
Le Journal de Montreal is and remains Number 1 on Saturday with 554,900 readers, which is 45,700 more readers than La Presse (+9%). Le Journal de Montreal has seen its readership increase by 48,600 readers since the NADbank results published last March (+10%)(2). Since last fall's survey results, La Presse has seen its readership decline by 29,500 readers (-6%)(1).
Sundays
The Sunday edition of Le Journal de Montreal attracts 387,900 readers, an increase of 28,600 readers since the results from last March (+8%)(2) and of 17,200 readers since last fall's results (+5%)(1).
Readership profile
Le Journal de Montreal attracts even more women every week, with 29,000 more female readers than last year, a rise of 6% (7-day cumulative). Le Journal de Montreal has also made major gains in the 25-34 age bracket, with 17,000 more readers on weekdays (+29%), 4,600 more on Saturday (+6%) and 11,900 more on Sunday (+28%) since last fall's survey results(1).
Overall reach
Le Journal de Montreal's overall reach (print, web and mobile) now encompasses 1,272,100 readers as compared with 1,114,800 for La Presse. In all, Le Journal de Montreal attracts 157,300 more readers than La Presse, a significant 14% lead.
An even more eye-catching and appealing newspaper!
These outstanding results don't factor in the recent upgrades made to Le Journal de Montreal since October 1. With its new logo, graphic design style, enhanced content, and new signature line, Le journal qu'on aime lire ("the paper people like to read"), Le Journal de Montreal is even more appealing and reader-friendly than ever. As part of the new-look Le Journal de Montreal, the daily has launched JM, its new detachable supplement featuring new and captivating theme-based content every day of the week: Health (Monday), Vacations (Tuesday), Fashion (Wednesday), Flavours (Thursday), Out on the town (Friday), Tech (Saturday) and Books (Sunday). A new section devoted to world news, a new page dedicated to money matters, and a host of new columnists featuring wide-ranging opinion round off the latest upgrade to Le Journal de Montreal.
"We're extremely pleased with these tremendous results that clearly show the pride of place that Le Journal de Montreal enjoys among people in Quebec in their daily lives. The launch of the paper's new look a couple of weeks ago is the result of the work and vision of a team that is driven to provide readers with the most comprehensive and enjoyable paper to read in all of Quebec, as our new tagline - Le journal qu'on aime lire or the paper people like to read - clearly states," says Lyne Robitaille, President and Publisher of Le Journal de Montreal.
Le Journal de Montreal wishes to thank its loyal readers and valued advertisers for making it the Number 1 newspaper in Quebec - for over 27 years! Le Journal de Montreal truly is the paper people like to read!
(1)2012/13 vs. 2011/12 NADbank, Montreal CMA, adults 18+
(2)2012/13 vs. 2012 NADbank, Montreal CMA, adults 18+
About Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 3 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides and other specialty publications, Sun Media Corporation's English and French language newspapers and websites make it a leading provider of local news and information. Sun Media Corporation includes the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information and communication services that operates a network of Internet portals that attracts over 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers and magazines.
Contacts:
Martin Tremblay
Vice-President, Public Affairs
Quebecor Media
514-380-1985
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Datum: 23.10.2013 - 03:30 Uhr
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