HootSuite Expands Social Media Security and Compliance Offering with Nexgate Partnership
(firmenpresse) - VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 09/05/13 -- Editors Note: There is a photo associated with this Press Release.
Today, , the most widely adopted social relationship management platform, announces a new partnership with , a leader in enterprise social media security, to protect brands and address the increasing compliance and policy management requirements facing social media practitioners. This new partnership provides customers with a comprehensive compliance solution that protects their brand and secures their organization's social media network environments from employee misuse, hackers, spam, hate, and malware.
With well over seven million users and growing, HootSuite has customers in nearly every country who use its social relationship platform to securely manage social marketing, social customer service and social selling. While large organizations have the opportunity to amplify their messages and engage with customers at unprecedented levels using social media, this reach and engagement has created new security and compliance issues that are only now being addressed.
In a July 2013 report titled The Social Media Legal and Regulatory Landscape, analyst firm discussed the importance of social media risk management: "The rapid rise of social media throughout the business world has left organizations and regulators in all industries scrambling to play catch-up. Social media changes how we interact with fellow employees, develop business relationships with our customers, and build the company brand; it also creates a slew of new regulatory and compliance "gray" areas."
The Nexgate partnership with HootSuite Enterprise is a complete brand protection solution that addresses these issues as a risk management solution for social businesses, inclusive of:
"Social media has become the frontline of many organizations for real-time engagement with their customers. In turn, online security breaches can really hurt a brand's image and consequently its . Thankfully these crises are avoidable," says , CEO of HootSuite. "Our partnership with Nexgate ensures that our clients are equipped with a comprehensive set of social media security tools to protect their businesses. I'm thrilled for this Nexgate partnership and what it means for Enterprise-level security and compliance."
"Managing risk and compliance is a big challenge for organizations with large enterprise brands," says , Co-Founder and CEO of Nexgate. "Our partnership with HootSuite combines the leading technologies for enterprise social media management and security and compliance to stop account hacks, automate content moderation, and ensure compliance."
"I am excited to see this partnership and integration between HootSuite and Nexgate," says Eric Ludwig, Vice President and General Manager of US Consumers at . "HootSuite is a key marketing, engagement, and collaboration solution for us and Nexgate more effectively. This partnership increases our ability to protect our social accounts, keep our audiences safe, and meet regulatory requirements all while improving our efficiency and ROI."
HootSuite Enterprise, used by global brands like Investec, ING DIRECT, Tower Hill Insurance Group, Inc., Seagate, Virgin, PepsiCo, Sony Music Entertainment, FOX, WWF, and 744 of the Fortune 1000 companies, is built for enterprise businesses. With the most advanced tools and services available for security, collaboration, engagement, and analytic measurement of your social media strategy, HootSuite Enterprise is built to bring brands their social ROI.
To learn more about HootSuite's partnership with Nexgate, entitled "Secure your Social Enterprise with HootSuite and Nexgate" on Thursday, September 12, 2013 featuring , Co-Founder & Chief Revenue Officer of Nexgate, and Kevin Zellmer, Global Director of Enterprise Business Development of HootSuite.
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About HootSuite
HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit: .
About Nexgate
Nexgate provides cloud-based brand protection and compliance for enterprise social media accounts. Its patent-pending technology seamlessly integrates with the leading social media platforms and applications to find and audit brand affiliated accounts, control connected applications, detect and remediate compliance risks, archive communications, and detect fraud and account hacking. To learn more, visit .
To view the photo associated with this press release, please visit the following link:
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HootSuite
Sandy Pell, (at)HootSandy
Communications Manager
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Datum: 05.09.2013 - 07:00 Uhr
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