Newspapers Canada Partners with Automotive Industries Association to Promote Regular Vehicle Maintenance and Enhance Safety
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 08/01/13 -- Newspapers Canada is pleased to announce that it will be entering into a media partnership with the Automotive Industries Association (AIA) of Canada effective August 1, 2013. As the national trade association for Canada's automotive aftermarket industry, AIA represents more than 900 members across the country. Together, AIA and Newspapers Canada aim to educate Canada's driving public about the need for regular vehicle maintenance to improve car safety.
AIA's Be Car Care Aware website provides a wide variety of free editorial resources on automotive care and repairs, environmental issues and road safety. Reporters and editors are encouraged to visit to download matte stories, supplements, high resolution photos, fact sheets, market research, educational videos and much more. Additional materials will also be made available through Newspapers Canada's Community Content wire service in the coming months.
"Helping Canadian car owners to understand the importance of regular vehicle maintenance and repairs is imperative to protecting the environment, maintaining vehicle value, and enhancing road safety," said Marc Brazeau, President and CEO, AIA Canada. "We are very pleased to partner with Newspapers Canada to better share this message with Canadians from coast-to-coast."
"This partnership initiative will allow us to provide our newspaper members with relevant and timely editorial content and other resources to assist in their automotive coverage," said Newspapers Canada CEO John Hinds.
About Automotive Industries Association of Canada
The Automotive Industries Association (AIA) of Canada is the national trade association representing the automotive aftermarket industry in Canada. AIA represents manufacturers, re-builders, manufacturers agents, warehouse distributors, national distributors, buying groups, wholesalers, machine shops, retailers, and through its councils, the interests of collision repair shops and automotive service and repair outlets. The association's mandate is to promote, educate and represent members in all areas that impact the growth and prosperity of the industry.
About Newspapers Canada
Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. As the voice of Canada's newspaper industry, the two associations combined represent over 850 daily, weekly, and community newspapers in every province and territory in Canada.
Contacts:
Jason Kerr
Manager, Policy & Communications
Automotive Industries Association
1-800-808-2920 ext 234
Tina Ongkeko
Managing Director, Member Services
Newspapers Canada
416-923-3567 ext 325
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Datum: 01.08.2013 - 10:03 Uhr
Sprache: Deutsch
News-ID 1251023
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