IMG Worldwide Acquires Brand Protection Company JPatton Global Licensing Leader Adds Brand Protection Solutions to Portfolio of Services
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 07/31/13 -- IMG Worldwide, the global sports, fashion, and media company, announced today the acquisition of J. Patton Sports Marketing, Inc. (JPatton), a leading provider of brand protection and brand management solutions specializing in patented holographic security technologies and digital asset management.
The company, which is based in Metro Atlanta, GA, will continue to operate as JPatton and will become a business unit under IMG's Sports and Entertainment division. Financial details of the transaction are not disclosed.
"The services that JPatton offers in the areas of brand protection and brand management are a perfect fit with the industry-leading customer service and strategic marketing that IMG currently provides to our licensing clients," added George Pyne, President of IMG's Sports and Entertainment Group. "This acquisition will also allow us to offer their expertise and production capabilities to service other IMG divisions, as well attract new partners in the areas of sports, fashion, entertainment, and events and hospitality that are looking for a solution to authenticating their brands."
Ranked the number one global licensing company by License! Global Magazine since 2009, IMG currently manages the trademark licensing rights for top brands that comprise more than $8.1 billion in retail sales and include partners such as PGA TOUR, Wimbledon, Salt Life, ESPN X Games, Arnold Palmer, Playboy, Goodyear, Ferrari, Vail Resorts, Kentucky Derby, Louisville Slugger, and more than 200 top collegiate institutions.
With the acquisition, JPatton's current leadership team will remain in place, including Founder Jim Patton.
"We are excited to be joining the IMG family and aligning our business with the industry leader in brand licensing and marketing," stated Jim Patton, Founder and CEO of JPatton. "We've enjoyed a long-standing partnership with IMG and many of its current clients, and we look forward to the opportunities ahead to expand our service offerings and build on our 17 years of successfully helping brand owners protect their brands."
With the International Chamber of Commerce estimating that the value of counterfeit goods globally will exceed $1.7 trillion by 2015, JPatton specializes in brand protection solutions that aid in the fight against counterfeiting, tampering, and product diversion. JPatton works with domestic and international partners in various industries including brand licensing, sports marketing, software, government agencies, manufacturing, and not-for-profit organizations. Their patented process has produced over 1.8 billion holographic hang tags and labels worldwide, protecting more than $10 billion in intellectual property for many well-known Fortune 500 companies and organizations.
IMG Worldwide is a global sports, fashion and media business, with 3,500 employees operating in more than 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging. IMG College is the leader in collegiate marketing, licensing and media rights. IMG's Joint Ventures, IMG Reliance, IMX, IMG-CCTV and IMG Do?u? in the emerging markets of India, Brazil, China and Turkey, offer the company significant long-term growth opportunities. IMG Media is the world's largest independent producer and distributor of sports programming. IMG Events and Federations own and manage some of the most sought-after events and include long-standing associations with the world's most important sports organizations, leagues and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models and leading designers. IMG Art+Commerce represents the most influential photographers, art directors and stylists.
For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Tennis and IMG Golf manages the careers of the biggest stars on the court and the green. IMG Performance is aimed at developing sports performance research, products and services that have grown out of the division's world-leading integrated academic and athletic training institution, IMG Academy. IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at . Follow us on Twitter () and Facebook ().
Founded in 1996, JPatton is the leading provider of products and services designed to manage, enhance, and authenticate brands. JPatton's brand management services include digital asset management tools and online approval systems that provide the ability to review brand compliance for product designs before going into production. JPatton's holograms provide anti-counterfeiting protection through the overt and covert security elements that enable verification of authenticity by consumers, brand owners, and law enforcement.
JPatton's innovative security products, which are manufactured in the US using state of the art technology, have protected billions of products made in over 3,200 manufacturing locations throughout five continents worldwide.
IMG
Tammy Purves
Sr. Director, Communications and Creative Services
(770) 799-3275
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Datum: 31.07.2013 - 10:02 Uhr
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