Farm Products Council of Canada Announces Beef Import Levy
(firmenpresse) - OTTAWA, ONTARIO -- (Marketwired) -- 07/30/13 -- Today, Agriculture Minister Gerry Ritz and Canada Beef Chair Chuck MacLean welcomed a new import levy that will provide new investments in research and market development for Canada's beef industry. An amendment to the Beef Cattle Research, Market Development and Promotion Levies Order will see the current levy of $1 per head of cattle for beef marketed in Canada applied to importers.
"This is good news for Canadian beef producers and the cattle industry," said Agriculture Minister Gerry Ritz. "This new levy will provide a stable funding source for research, market development and promotion activities on domestic and imported beef and beef products."
Canada Beef estimates an additional $800,000 will be collected through the import levy on an annual basis, and these funds will help increase the profitability of Canada's beef sector.
"The Farm Products Council of Canada (FPCC) and Canada Beef have been collaborating on finalizing this amendment for several years now," said Chuck MacLean, Chair of the agency. "This will help beef producers expand their markets and increase sales and fund research projects, as well as provide increased access to information on beef products to Canadian consumers."
"Establishing a Promotion and Research Agency helps agricultural producers expand their markets and increase sales," said Laurent Pellerin, Chairman of the FPCC. "It also benefits consumers from increased access to information on products, including their quality and their nutritional values."
Canada Beef, formerly known as the Canadian Beef Cattle Research, Market Development and Promotion Agency, was established in 2002 under Part III of the Farm Products Agencies Act. The Agency was formed to fund promotion and research initiatives and was the first Promotion and Research Agency established under the Act.
Promotion and research agencies enable agricultural groups to conduct generic promotion and research to expand their markets and increase sales through advertising. The FPCC supervises agencies established under the Act to ensure that they fulfil their objectives. In this way, it promotes a stronger and more efficient Canadian agriculture industry.
Backgrounder
Canada Beef
In 2011, the Canadian Beef Cattle Research, Market Development and Promotion Agency was transformed to Canada Beef. The Agency maintains the Proclamation upon which the previous agency was founded with the authority to:
Canada Beef will now be funded by a $1-per-head levy applied to Canadian beef cattle marketed domestically and to imported beef cattle, beef and beef products. This is similar to the check-off the U.S. applies to cattle imported from Canada. The levy would not be applied to cattle exports at this time.
The funds generated from the national levy are used for Canada Beef's marketing activities in domestic and export markets such as U.S., Mexico, Asia, Russia and the Middle East. Funds are also provided to the Beef Cattle Research Council, which is responsible for the industry's national research program. Funds generated by the import levy will be used for promotion and research to grow and support the long-term market development of the beef value chain in Canada.
Provincial boards have the option to retain some or all their levy contributions to fund provincial programs, and the Agency retains 2 per cent for administrative purposes.
The Agency expects to collect approximately $800,000 per year from the import levy and a total of $6.9 million from the domestic levy for the fiscal year ending March 31, 2014.
Contacts:
Jeff English
Press Secretary
The Office of the Honourable Gerry Ritz
613-773-1059
Laurent Pellerin
Chairman
Farm Products Council of Canada
Council Operations and Communications
613-759-1412
Ron Glaser
Canada Beef
VP Corporate Affairs and Operations
403-275-5890
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Datum: 30.07.2013 - 09:33 Uhr
Sprache: Deutsch
News-ID 1250082
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