New Survey Data Identifies Traits of the Middle Class Consumer Around the World
(firmenpresse) - CHICAGO, ILLINOIS -- (Marketwired) -- 07/29/13 -- Market Research Company Euromonitor International released today a new survey identifying commonalities and differences between middle class consumers in 16 major markets.
By 2020, global consumer expenditure is predicted to grow by 28%, propelled by the expansion of the middle classes. Euromonitor's "Middle Class Home" survey explored home lifestyles and ownership, specifically trends in home care and cleaning, consumer appliances, home attributes, technology, path to purchase, financial priorities, personal traits and values, and household demographics.
Consumers in Japan, Spain, Germany, and Russia reported the most household stability, with 45% or more having lived in their current house, or more typically in Spain and Russia, flat or apartment, for at least 11 years. In emerging markets such as India, China, Turkey, Mexico and Thailand, middle class consumers are prioritising purchases of personal electronics, such as smartphones and tablet computers, over discretionary consumer appliances, such as dishwashers and tumble dryers.
"How to meet the needs and aspirations of the middle class worldwide is a vital question that companies must address," said Eileen Bevis, Survey Manager at Euromonitor. "While diverse and evolving in many ways, 21st century middle class lifestyles still share a common core: the home as a locus of personal and family life and a site of aspirational consumption."
Key Findings by Category from the Middle Class Home Survey:
Home Care and Cleaning
Consumer Appliances
Home Attributes
Technology
Financial Priorities
Personal Traits & Values
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About Euromonitor International
is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.
We deliver to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.
Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.
Contacts:
Euromonitor International
Ashley Sellers
Communications Executive
312-922-1115 Ext: 8349
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Datum: 29.07.2013 - 02:00 Uhr
Sprache: Deutsch
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