Social Media and IROs: A Playbook for Success
Marketwired Playbook Will Help IROs Build a Smart Social Strategy
(firmenpresse) - TORONTO -- (Marketwired) -- 07/25/13 -- For every IRO boasting a Twitter handle or vlog, there are scores of IR professionals at other public companies with "explore social media" listed perpetually on their to-do lists. While many IROs have heard of Facebook and Twitter, they've only recently begun experimenting with social media tools themselves. In response, Marketwired is releasing "A Social Media Playbook for the IRO," a step-by-step guide that helps IROs better understand the ways social media can be used for investor relations and outlines a proven strategy for social media success.
"Seventy-two percent of IROs in a recent NIRI study said that they do not currently use social media for work, yet more than half of buy-side investors are regularly consulting social media for research. As a result, 50 percent of IROs said that they plan to revisit their decision within the next 12 months," said Kurt Heinemann, Marketwired's CMO. "To grow for the future, it's essential that IROs understand and embrace social media, and this playbook will help them build an actionable game plan to get started."
The cornerstones of Marketwired's social media strategy are the four "L's": Listen, Launch, Leverage and Lead.
: Listening is a way to gather the types of information that IROs have coveted for years, but were hard pressed to collect on their own. Smart IROs know that listening is now a key part of their jobs.
: When companies are ready to move beyond the listening phase, many start simple. An IRO might, for instance, register a corporate IR Twitter handle.
: Once a company has ventured into social media and the results are encouraging, the next question is how to leverage the various channels to attract a wider audience. For example, the more places IROs list their Twitter handle or Facebook address, the more traffic they will drive to those sites.
: Because social media is such a new development, there are countless ways to lead in this space. One of the best is simultaneous disclosure; companies not only follow traditional IR best practices for disclosing material information but they also disclose through social media at the exact same time.
Download "A Social Media Playbook for the IRO" .
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity ().
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Megumi Robinson
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Datum: 25.07.2013 - 07:00 Uhr
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