Restaurant Sciences Reports Flavored Spirits Account for More Than 25 Percent of On-Premise Spirits Sales
Flavored Whiskey On-Premise Sales More Than Doubled Through the Second Quarter of 2013
(firmenpresse) - NEWTON, MA -- (Marketwired) -- 07/24/13 -- , an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, reports that on-premise flavored spirits sales continue to rise through the second quarter of 2013, reaching 27.5 percent of all on-premise spirits sales.
"Flavored spirits continue to grow through 2013 and were fueled by the extraordinary sales performance of flavored blended whiskey, which more than doubled in 2013," said Chuck Ellis, CEO and president of . "While flavored blended whiskeys' popularity rose, other flavored segments including cordials and liqueurs, flavored vodkas and flavored rum softened a bit through the second quarter of 2013."
Restaurant Sciences analyzed over 4 million guest checks with on-premise spirits sales. Restaurant Sciences' findings concluded that cordials and liqueurs, including flavored Schnapps, slipped from 13.0 percent in the second quarter of 2012 to 12.2 percent in the second quarter of 2013. Flavored vodkas peaked in the third quarter of 2012 at 8.8 percent of on-premise spirits sales, but declined to 8.1 percent of on-premise sales in the second quarter of 2013. Flavored rum also softened from 4.4 percent in the second quarter of 2012 to 4.2 percent of on-premise spirits sales in the second quarter of 2013.
"These latest trends show that on-premise patrons are moving away from flavored vodkas and liqueurs, to flavored whiskeys which are the new winners in spirits in 2013," said Ellis.
Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption in restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms nearly $1.5 Billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.
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508-435-2020
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Datum: 24.07.2013 - 07:15 Uhr
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News-ID 1248354
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