Good Genes Run in the Family
MOSCOT Launches Brand New Spirit Collection
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 07/23/13 -- MOSCOT, a New York City institution renowned worldwide for its iconic eyewear, The MOSCOT Originals, today announces the relaunch of its MOSCOT Spirit Collection for its New York City Shops, which will be available worldwide for the first time ever.
The relaunched MOSCOT Spirit Collection shares the same great DNA as The MOSCOT Originals in terms of elements and features -- the same high quality acetate, real hardware for the sturdiest possible construction, and authentic period details -- refashioned in eight newly designed styles.
"When we replicate frames from our archives for the MOSCOT Originals Collection, we take pains to duplicate the designs, sizes and colors precisely to keep the Collection authentic," said Harvey Moscot, co-president of MOSCOT. "The frames in our MOSCOT Spirit Collection are newly designed from the ground up, but well equipped with the features and elements fans love and expect from us, which makes this launch very exciting."
The Collection, which launches with eight new styles, features a wide-ranging new color palette and color combinations, and signature brass end caps.
The ARTHUR, BRANDON, FRANKIE, JOEL, JULIE, MARILYN, MILKO, and The MIRIAM retail for $240 US, and are available now in MOSCOT shops, online at moscot.com, and in specialty retail and optical shops worldwide.
To launch its newly redesigned MOSCOT Spirit Collection, the Company enlisted the help of six sets of identical twins to reinforce the message that while The MOSCOT Originals and Spirit Collections possess separate and unique qualities, they share the same great DNA that fans expect from a MOSCOT frame.
Good genes really do run in the family.
-- Based on The LEMTOSH silhouette, but with a thinner gauge, The ARTHUR is the perfect shape for nearly every face. Made from acetate, and features two dot rivets on the front and temples, a key hole bridge, and a real three barrel hinge, with signature brass end caps.
-- With its clean lines, The BRANDON is suitable for dressing up or dressing down. Made from acetate, and features two dot rivets on the front and temples, a saddle bridge, and a real three barrel hinge, with signature brass end caps.
-- A classic full-vue shape, The FRANKIE is made from acetate, and features two dot rivets on the front and temples, a key hole bridge, and a real three barrel hinge, with signature brass end caps.
-- The JOEL's refined combination metal and acetate frame offers the best of both worlds, and features two dot rivets on the front, English style nose pads, and a real three barrel hinge, with signature brass end caps.
-- The JULIE's Harlequinesque shape is made from acetate, and features two dot rivets on the front and temples, a key hole bridge, and a real three barrel hinge, with signature brass end caps.
-- With an ultra comfortable fit, the MARILYN's soft cat-eye shape is made from acetate, and features two dot rivets on the front and temples, a saddle bridge, and a real five barrel hinge, with signature brass end caps.
-- The MILKO's shape and sizing does well with wider heads. Made from acetate, and features two dot rivets on the front and temples, a key hole bridge, and a real three barrel hinge, with signature brass end caps.
-- With just a little bit of edge, The MIRIAM is made from acetate, and features two dot rivets on the front and temples, a saddle bridge, and a real three barrel hinge, with signature brass end caps.
For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Bahareh Ebrahimzadeh at Vendeloo Inc., 718.522.9873, or via email at . For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.
All MOSCOT eyewear is handmade using the highest quality materials, real hardware, and hinges that are riveted through the temple and frame fronts to ensure the sturdiest construction possible. Every MOSCOT frame is available as ophthalmic eyewear or sunglasses, with or without a prescription, and is customizable in a variety of frame and lens color combinations and sizes. With nearly 100 years of eyewear expertise, MOSCOT carefully inspects every frame for quality control in its own labs, housed within its New York City Shops, before dispensing eyewear to customers worldwide.
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.
The MOSCOT Spirit Collection's newly designed frames share the same great DNA as the MOSCOT Originals, including the highest quality materials, period details, and real hardware to ensure the sturdiest possible construction. Available in a wide-ranging new color palate, and featuring signature brass end caps, The MOSCOT Spirit Collection is available with or without a prescription, in a variety of frame and lens color combinations and sizes. Good genes really do run in the family.
Contact
Bahareh Ebrahimzadeh
Vendeloo Inc.
718.522.9873
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Datum: 23.07.2013 - 09:17 Uhr
Sprache: Deutsch
News-ID 1247986
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