Drunk Texts Cost the UK GBP 640m a Year
- 433,650,127 drunken mobile communications are made annually - This costs the UK GBP 638,046,589 each year - 34% of people have had a disagreement as the result of a drunken message or call
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwired) -- 07/22/13 -- New research carried out by shows that drunken texts and other forms of mobile phone use costs the UK GBP 638,046,589 each year.
This figure comes as the result of mobile users making financial promises and buying gifts to apologise for something they sent from their mobile; as well as purchasing apps, shopping online, making calls to international or premium rate numbers and, worryingly, taking out payday loans whilst under the influence of alcohol.
Almost 90% of those surveyed were smartphone users - meaning more opportunity for spending via app stores, retail apps and the ability to go online using Wi-Fi or 3G connectivity.
68% of those who had taken out a loan, 68% of those who had made an online purchase, 75% of those who had contacted a premium rate number and 70% of those whose messages to their contacts resulted in a financial cost said they were less likely to have done this sober.
The survey also showed that Brits make 433,650,127 drunken communications annually.
Texts were, unsurprisingly, the most popular method, with 27% of those surveyed saying they sent drunk SMS messages more frequently than any other type. This was closely followed by social media messaging, which occurred most for 17% of respondents.
Friends are most often on the receiving end of our drunken mobile communication - 35% of people said they had contacted a friend via their phone whilst under the influence. Fortunately only 3% admitted to contacting a boss, but 11% had contacted an ex-partner. Additionally, more than half (54%) owned up to sending a message to someone other than the intended recipient whilst drunk.
Just 12% of people said they had never engaged in any form of mobile communication when under the influence of alcohol.
34% of those asked said they had had a disagreement because of a drunken mobile communication, and 11% said they had broken up with a partner as the direct result of a drunken message, highlighting the effect our drunken mobile use is having on relationships.
Notes to editors
giffgaff surveyed 2110 people in the UK between 15th and 28th June 2013. Participants were also asked to share their experiences of mobile phone use whilst under the influence of alcohol: see the stories on the .
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giffgaff
Alison Esposti
Marketing Manager
07746 187428
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Datum: 22.07.2013 - 08:42 Uhr
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