CopiaMobile, Inc. Announces Plan to Change Its Company Name to nGage Labs, Inc.
New Brand Reflects the Company's Commitment to the Data-Driven Shopper Engagement Solutions Market
(firmenpresse) - SCOTTSDALE, AZ -- (Marketwired) -- 07/12/13 -- CopiaMobile, Inc. announced that it has changed its name to nGage Labs, Inc. () effective immediately. The name change reflects the company's accelerated commitment to evolving the science and solutions in the growing shopper engagement marketplace.
"Smartphones have fundamentally changed the way people shop," said Robert Alpert, Co-Founder. "This has been a challenge to retailers as the addition of smartphones into the shopping paradigm has siphoned off some in-store sales. However, we have also seen smartphones and other intelligent devices give retailers another chance to improve service in ways that are appealing to the shopper."
According to analytics firm ForeSee, upwards of 70% of shoppers use a mobile phone to research products while shopping.
"Showrooming is a reality of modern, mobile-enabled shopping. Successful omni-channel retailers understand that in-store engagement is the most effective way to blunt the adverse effects of showrooming," said Larry Negrich, VP marketing. "nGage Labs solutions enable retailers to leverage the mobile phone and other in-store digital devices to improve the shopping experience and to deliver positive results for the store."
The name change takes effect immediately as of July 12, 2013. Visit for more information.
nGage Labs, Inc. () provides in-store shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers directly via the customer's mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud platform, in-store location technologies, and dynamic real-time purchase propensity analytics, retailers can finally deliver a customized, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers stay longer, buy more, and increase store visits. For more information, visit .
nGage Labs, Inc.
Larry Negrich
VP, Marketing
480.264.7779
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Datum: 12.07.2013 - 20:49 Uhr
Sprache: Deutsch
News-ID 1245030
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