Marley Coffee and SA Studios Global Form Strategic Marketing Alliance
(firmenpresse) - LOS ANGELES, CA -- (Marketwired) -- 07/02/13 -- Marley Coffee (OTCBB: JAMN), (), a sustainably grown, ethically farmed and artisan roasted gourmet coffee company, announced today that SA Studios Global ("SA"), an integrated cultural marketing agency, will serve as the company's strategic marketing partner. SA's impressive client portfolio includes entities such as PepsiCo, MetroPCS and Nike.
SA is known for pioneering innovative strategy and marketing programs across cultural branding, collaborations, experiential, influencer-marketing, digital, social and ecommerce. SA's understanding of the Marley brand, coupled with a culture-led approach to marketing, are key factors in Marley Coffee's appointment of the agency. Their primary objective is to generate and execute on marketing concepts that create more brand awareness.
"Our partnership with SA Studios was a strategic choice based not only on their marketing expertise but on their innate understanding of our history and the DNA of the Marley brand," commented Rohan Marley, Founder and Chairman of Marley Coffee. "As we continue to rapidly expand, it is crucial to engage a marketing partner with their level of innovation and cultural comprehension."
SA plans to work closely with the company's retail partners including Kroger's, Office Depot and more to embrace novel ideas and activations that will propagate the target growth. "We're getting close to reaching our goal of getting into 6,000 retail locations this year, but now we've got to give customers many different reasons to choose our brand off of the shelf," said Brent Toevs, CEO of Marley Coffee. "There is an organic brand connection with shoppers in retailer partner isles. The Marley name has touched so many people at some point in their lives. SA will help us ensure that consumers have as much of a positive affinity with our product as they have with the Marley brand."
One initiative already in process is a collaboration series by globally recognized visual artists to create limited edition Marley Coffee Bags inspired by coffee growing nations and 2014 World Cup participants. A portion of the proceeds will go to 1love.org/Kicks for Cause Foundation.
To collaborate with the company on marketing ideas or for general sales inquiries, please contact . Visit the Company website at , or call the Company at 323-556-0746.
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the Company continues to develop its coffee lines under the Marley Coffee brand. The Company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at or visit the corporate website at . Join us on Facebook at or follow us on Twitter at , where we post information that's material and non-material about the Company.
By marrying unparalleled credibility with unmitigated creativity, SA is recognized as an innovator in Cultural Branding and Marketing. The agency's unique focus on cultural-lead marketing has earned SA a reputation as the partner of choice for connecting brands, across a multitude of verticals to the cultures in which they wish to thrive.
SA strives to identify individual cultures by isolating the passions and touch points that motivate their actions, decisions and communications.
SA is headquartered in Downtown Los Angeles and New York. Its client base spans multiple sectors and includes PepsiCo, MetroPCS, Nike, Ubisoft and Warner Brothers Pictures, amongst others.
Please visit for more information or email .
Jammin Java Corp., d/b/a Marley Coffee
323-556-0746
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Datum: 02.07.2013 - 05:58 Uhr
Sprache: Deutsch
News-ID 1242034
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