EFI's SmartSign Analytics Brings True Audience Measurement to Drive Retail Display Effectiveness
(PresseBox) - 13 - As part of its policy for introducing diverse and innovative products to the sign and display sector, EFI(TM) has introduced its revolutionary SmartSign Analytics (SSA) reporting system which is designed to enable retail specialists to measure the effectiveness of their signage.
The system automatically detects key information such as age, gender and how long the person spent looking at the graphic. It does not record video, screen captures or personal information of any sort. Using this raw data and proprietary algorithms, meaningful analysis is performed whereby data is sliced and diced for various objective purposes, for example which advertising performs better at reaching a targeted demographic in a specific location.
SmartSign Analytics is being demonstrated by EFI at FESPA, and visitors to the company's stand can learn more about how display applications can be tailored to meet specific demographic information. The system is a valuable tool for assessing the true value and effectiveness of advertising sites according to the desired target audience.
"Print can drive relevance, revenue and profit in the age of big data, and this technology demonstration can show how that will happen with signage," said Mark McGowan, director of EFI's OPS products. "SSA has the potential to provide unprecedented insights on the best strategies and execution to drive retail sales."
"More so than at any point in time marketing professionals are able to have transparency on the ROI of their marketing spend. Any medium that cannot offer those metrics will struggle to increase their piece of the pie. EFI's SmartSign Analytics offers that solution," said Jeff Main, CEO of AMP Printing+Graphics (Dublin, California, USA).
For additional information about EFI, visit www.efi.com
NOTE TO EDITORS: The EFI logo, Fiery, VUTEk and Jetrion are registered trademarks of Electronics for Imaging, Inc. in the U.S. and/or certain other countries. BESTColor is a registered trademark of Electronics for Imaging GmbH in the U.S. EFI and Rastek are trademarks of Electronics for Imaging, Inc. In the U.S. and/or certain other countries. Colorproof is a trademark of Electronics for Imaging GmbH in the U.S. and/or certain other countries.
All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.
© 2012 Electronics for Imaging
Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services. This news release contains forward-looking statements, that are statements other than statements of historical fact including words such as "anticipate", "believe", "estimate", "expect", "consider", "plan" and similar, any statements related to strategies or objectives of management for future operations, products, development, performance, any statements of assumptions or underlying any of the foregoing and any statements in the future tense. Forward-looking statements are subject to certain risks and uncertainties that could cause our actual or future results to differ materially. For further information regarding risks and uncertainties associated with EFI's businesses, please refer to the risk factors section in the Company's SEC filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q. EFI undertakes no obligation to update information contained herein, including forward-looking statements.
EFI(TM) (www.efi.com) is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company's powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.
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EFI(TM) (www.efi.com) is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company's powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.
Datum: 25.06.2013 - 06:05 Uhr
Sprache: Deutsch
News-ID 1239841
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