Introducing Set That: New Social Shopping Website Set to Change the Way We Shop Online
(firmenpresse) - MELBOURNE, AUSTRALIA -- (Marketwired) -- 06/05/13 -- The new social commerce website, Set That, brings people and products together, making online shopping smarter, easier and more inspiring. A place to share and recommend, Set That lets consumers explore "sets" of products that have been curated by other site users to find the product they are looking to buy. The user's profile and shopping preferences are utilized to create a customised shopping experience.
The unique aspect of this website is the financial rewards offered for building and marketing sets through social media. Set creators can earn up to 2% commission, either banked into their PayPal account or donated to charity, for an item that generated a sale through their set.
It all started with two Aussie mums, Kim Westwood and Liz Tehan, who imagined a better way to shop and are now seeing their vision become a global reality with Bloomingdale's, Marks and Spencer, StrawberryNET and John Lewis among international retail giants already on board. Australian brands, including Styletread, zanui, Surfstitch and THE ICONIC have also embraced the site.
"Set That is a revolution for retailers. We are constantly looking for innovative ways to engage our customers online and Set That's approach to marketing products in the form of sets, utilizing a virtual sales force of brand advocates is very appealing to our business," said Styletread's spokesperson.
"With more than 100 stores already committed and early talks with investors, this concept has the potential to challenge existing paradigms and change the face of retail globally," explained Kim.
Sets can be created by anyone for anything, whether it's a range of gifts for a special occasion, an interior design for a room, or the latest look straight from the runway -- if you can imagine it, you can create it.
"I have always loved pages of magazines that present a collection of products from different retailers grouped together with a common theme. Building sets is a unique way for people to bring to life a sense of style and share that inspiration with others," Kim added.
The site provides seamless integration with social media, building on the wisdom of crowds and friends to communicate information about online stores, products and brands. This integration provides an accessible marketing channel for set creators to share creations with others.
Jane Lerman
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Datum: 05.06.2013 - 12:43 Uhr
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News-ID 1234198
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