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Statement From the LIVESTRONG Foundation

ID: 1231212

(firmenpresse) - AUSTIN, TX -- (Marketwired) -- 05/28/13 -- Today the issued the following statement regarding the dissolution of its partnership with Nike.

"The LIVE Foundation is deeply grateful to Nike not only for the time and resources it invested in helping us improve the lives of people affected by cancer today, but also the creative drive it brought to our nine-year partnership. While the Foundation created and owns the LIVE brand, Nike shone a spotlight on the spirit of courage and resilience it represents. Since 2004, Nike helped raise more than $100 million to advance the Foundation's mission. Together, we created new, revolutionary ways of thinking about how non-profits fuel their mission and we're proud of that.

"This news will prompt some to jump to negative conclusions about the Foundation's future. We see things quite differently. We expected and planned for changes like this and are therefore in a good position to adjust swiftly and move forward with our patient-focused work. Because of our sound fiscal health, the Foundation is well-positioned to continue to grow our free services for cancer patients and survivors that improve quality of life and access to care. Because of our excellent governance and quality of service, the Foundation remains one of the most highly-rated and effective non-profits in the United States. Because 14 million Americans face the daily challenges of living with cancer, our mission has never been more critical and for some, it will mean the difference between life and death.

"Taking a revolutionary approach to improving outcomes for cancer patients and survivors has been part of the LIVE Foundation's DNA since our creation in 1997. Change, while sometimes hard, also brings opportunity. We are always eager to partner with organizations that are genuinely committed to our mission. Constant innovation and relentless determination on behalf of people facing cancer today are what drive us and we take that spirit to heart during this time of change for our organization."





LIVEThe LIVEFoundation provides free cancer support services to help people cope with the financial, emotional and practical challenges that accompany the disease. Created in 1997 by cancer survivor and philanthropist Lance Armstrong, the Foundation is known for its powerful brand -- LIVE-- and for its advocacy on behalf of survivors and their families. With its iconic yellow LIVEwristband, the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America's top cancer non-profit organizations, the Foundation enjoys a four-star rating from Charity Navigator and has been recognized by the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency. For more information, visit .

LIVE

Raised more than $500 million to help people facing cancer and served more than 2.5 million people affected by cancer with free support services, programs, tools and resources

Sold and distributed more than 87 million yellow LIVEwristbands in partnership with Nike

Invests 82 percent of each dollar raised directly in programs, initiatives and advocacy efforts that support people affected by cancer; external watchdog groups view 75% as the industry benchmark.

Recognized as one of the most highly-rated cancer non-profit organizations in the U.S.

Better Business Bureau Wise Giving Alliance accredited charity seal holder

Completed National Health Council's Standards of Excellence Certification Program

Rated four out of four stars by Charity Navigator

A- -rated by American Institute of Philanthropy

Ranked as one of the top three cancer organizations by Philanthropedia



Demand for the LIVE Foundation's free services that improve outcomes and quality of life for cancer patients and survivors is up eight percent over last year.

The Foundation's sound fiscal planning has it well-positioned to fund its mission. The Foundation's 2013 budget is $38.4 million, a 10.9% reduction from 2012. Currently, revenue projections are ahead by 2.5 percent.

In 2013, the Foundation has generated total revenues of $16.4 million. This compares favorably to both current year budgeted amounts ($16 million) and prior year actual results ($17.1 million).

Thru April 2013 the Foundation has invested more than $321 million in specific cancer programs and initiatives, including more than $14 million in 2013.

The Foundation has a strong and growing lineup of cause-marketing partnerships -- car2go, the YMCA, FTD and thinksport -- that help to reach more people, keep the financial picture strong and model innovative and creative thinking for the non-profit world as a whole.

In April, 2013, the LIVE Foundation received a four out of four-star rating from Charity Navigator, the nation's largest and most-utilized evaluator of charity excellence based on financial heath, accountability and transparency.

The Foundation was named one of the "50 Best Nonprofits to Work for in 2013" by The NonProfit Times.





Contact:
Rae Bazzarre
(512) 279-8367


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Bereitgestellt von Benutzer: Marketwired
Datum: 28.05.2013 - 09:30 Uhr
Sprache: Deutsch
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