Digital First Media Announces Two Media General Television Stations Joining AdTaxi Alliance Network
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 05/28/13 -- today announced that two television stations -- in Columbus, Ohio and in Roanoke, Virginia -- have joined the Company's Alliance Network.
Media General's WCMH and WSLS are both NBC affiliate stations and operate in DMA 32 and DMA 66 respectively.
"With the growth of digital audiences and the need to maximize return on all platforms, AdTaxi makes sense for any media company with a trusted brand and long-standing client relationships," said John Paton, Chief Executive Officer of Digital First Media. "AdTaxi will allow Media General to expand its relationship with existing clients and, at the same time, capture more locally available ad dollars."
The partnership features the white-labeling of AdTaxi products -- including , , , and AdTaxi Video Solutions as well as product fulfillment, merchandising and marketing, training, and full-time sales support.
"Ad Taxi fits nicely into our MG Advanced Digital Solutions, allowing us to reach target audiences regardless of location," said Andy Lobred, Vice President, Digital Media at Media General. "This partnership allows us to continue down the path of becoming a full-service digital agency for small and medium-sized businesses."
The Media General stations join the as members of the Ad Taxi Alliance Network.
Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states.
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company's stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General's network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. One-third of the company's stations operate in the Top 50 markets in the United States. Media General's stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate.
Jonathan Cooper
Vice President Media Relations & Employee Communications
Digital First Media
(215) 867-2022
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Datum: 28.05.2013 - 07:05 Uhr
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