The Staycation Trend Accelerates to Record Levels This Year-Boosting the UK Economy by GBP 12 Billion
- Two-thirds of Britons taking a summer holiday in the UK this year - up from 41% in 2012 - The UK city break takes top position from a traditional seaside holiday as the nation's favourite type of Staycation break - London steals the top Staycation destination position from Cornwall for the first time in five years
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwired) -- 05/20/13 -- Despite the dismal weather and tight household budgets, 2013 is going to be a record year for the Staycation trend, as 65% of Britons opt to take their summer holiday at home this year. This is a significant increase on the past two years, when 41% and 35% of Britons respectively took a domestic break. With the average trip costing Britons GBP 399.28 this year, (GBP 34.19 reduction from last year), this investment will boost the UK tourism industry by GBP 12 billion (up GBP 3.3bn from last year). These findings have been revealed today in a new holiday index by Travelodge.
The chain's fifth annual holiday report surveyed 3,000 British adults to investigate their summer holiday intentions and revealed that 42% of these Staycationers are taking a week's holiday in the UK this summer, 15% are indulging in a two week break on British shores and a third (33%) are splitting their holidays over three short domestic breaks so that they can visit a series of locations.
Other key findings revealed that the city break has overtaken the traditional seaside holiday as our favourite Staycation break. Listed below are the top five most popular types of Staycation breaks that Britons are taking this year.
The holiday report also revealed that for the first time in five years, Cornwall has lost its crown as the nation's top Staycation destination and dropped to fourth position. Jumping up the poll to the number one and two positions are capital cities, and Edinburgh. The Lake District fell from second position to third place this year.
The table below lists the top Staycation destinations in 2013 as well as last year.
Grant Hearn, Travelodge CEO said: "The Staycation trend accelerating to record levels and boosting our economy by GBP 12 billion this year, is a very welcome sign, and hopefully this is the start of our 2012 Olympics legacy gain.
"During 2012, our capital city was showcased in its true glory to all corners of the UK and the world, and it's a great result that London has been crowned as the top Staycation destination for 2013."
"However we cannot rest on our laurels, as one of Britain's biggest business sectors, the opportunity to grow is still great. We are not yet near to unlocking the true potential of our industry. British tourism needs to be treated like a serious business sector and the Government needs to move our industry from the ineffective Department of Culture Media & Sports to the Department for Business, Innovation & Skills. Lack of immediate action is costing jobs, growth and investment."
The table below highlights the nation's top 20 biggest Staycation holidaymakers and how much they will be spending this summer.
The 2013 holiday report has also revealed the following key findings:
The report also revealed a new holiday trend for intergenerational family holidays as this year a third (32%) of Britons will use their Staycation break to bring together more than one generation of their family.
About Travelodge:
The first brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and 37,000 rooms across the UK, Ireland and Spain. More than 16.5 million people stayed with Travelodge last year and 90% of reservations are currently made online at , which is the UK's most visited hotel website, attracting over 1.1 million visits each week.
Travelodge is benefitting from a GBP 223 million brand investment this year, which includes a GBP 57m refurbishment programme across its estate and a brand new room concept created by Travelodge customers. This programme kicked off on the 4th March 2013 and will be completed in autumn 2014.
In addition to offering more comfort, style and quality, the new room features the Travelodge Dreamer, a new luxury king size bed deemed in the industry as the 'Rolls Royce' of beds.
Contacts:
Travelodge Press Office
01844358703
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 20.05.2013 - 06:15 Uhr
Sprache: Deutsch
News-ID 1228817
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
LONDON, UNITED KINGDOM
Phone:
Kategorie:
Hotels
Anmerkungen:
Diese Pressemitteilung wurde bisher 107 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"The Staycation Trend Accelerates to Record Levels This Year-Boosting the UK Economy by GBP 12 Billion
"
steht unter der journalistisch-redaktionellen Verantwortung von
Travelodge (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
