Randall-Reilly Launches Revamp of Pro Trucker Online
(firmenpresse) - TUSCALOOSA, AL -- (Marketwired) -- 05/02/13 -- Randall-Reilly, a leading publishing company for the trucking industry, has announced the launch of a completely revamped version its interactive recruiting website ProTruckerOnline.com.
The new look for Pro Trucker Online is part of an overall rebranding campaign that is contributing to the trucking publication giant's transformation beyond publisher to a comprehensive, multi-media, solutions-based business designed to better serve the demands of the trucking industry.
"Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions," Brent Reilly, President of Randall-Reilly, said.
Pro Trucker Online and their website provides free access to the best companies in the trucking industry through a premier application system that is completely secure. Its simple yet effective online forms functionality captures all of the pertinent information needed to direct truck driving jobs seekers to the best truck driving jobs available.
Randall-Reilly's company-wide rebranding efforts have incorporated a comprehensive overhaul of the look and structure of the entire business, says Reilly, incorporating a top-to-bottom approach that includes changes to company logos, as well as the addition of new marketing taglines and refocus of key staff positions. Salespeople are no longer just selling ads in magazines, but now serving as "account managers," providing customized data and media solutions driven by a fresh and unified company brand.
From its earliest version as Pro Trucker magazine, the publication has served as the industry's premier resources for many highly rated trucking companies nationwide to help connect qualified drivers to available truck driver jobs. Now, ProTrucker.com's new interactive recruiting website perfectly complements the company's overall rebranding effort, offering enhanced functionality and user tools to increase online search effectiveness by assisting truck drivers as they navigate the flood of industry news and job openings available to them.
The new-look version of ProTruckerOnline.com offers the latest elements in sleek, efficient website design. Drivers and trucking companies will find enhanced navigation and consolidated industry news specifically designed with them in mind.
The entire trucking industry will have a much better sense of the overall changes that have taken place at Randall-Reilly after visiting the new Pro Trucker Online, said Reilly.
"Our re-energized recruiting website is a fitting reflection of the success of the Randall-Reilly rebranding efforts and our transition from 'magazine guys' to a technology and data-driven company," Reilly said.
Randall-Reilly has been serving as one of the country's leading publications for the trucking industry for more than 75 years. The Tuscaloosa, Alabama-based company has evolved from a magazine for truck drivers to a nationally recognized brand and solutions-based multi-media company, providing industry trade shows, award-winning publications and a comprehensive truck driver recruitment website, ProTruckerOnline.com. The company is driven by four core principles: to be a business of open communication; provide adaptive solutions; offer innovative ideas and deliver effective products.
For more information about Pro Trucker Online and Randall-Reilly call 800-633-5953 or visit their websites.
Brent Reilly
President
Randall-Reilly
3200 Rice Mine Rd. NE
Tuscaloosa, Alabama 35406
800-633-5953
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Datum: 02.05.2013 - 12:18 Uhr
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