Fairmont Broadens Its Approach to Operational Sustainability
Luxury brand expands its sustainability efforts to more effectively support its communities and achieve positive, long term change
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 04/22/13 -- Editors Note: There is a photo associated with this press release.
More than two decades after Fairmont Hotels & Resorts led the foray into environmental stewardship with the launch of its highly acclaimed and industry-leading Green Partnership program, the is again raising the bar with the introduction of its new Fairmont Sustainability Partnership.
Expanding its scope and taking a more holistic approach to operational responsibility, the new program provides greater balance around the company's economic, environmental and social priorities.
"It's about demonstrating accountability and integrity in the way we conduct business, improving the well-being of local communities and ecosystems, addressing the environmental impacts of our operations, and engaging our stakeholders in a meaningful and collaborative manner, " says Jennifer Fox, president, Fairmont Hotels & Resorts.
A highlight of the new program, which builds on Fairmont's existing foundation of environmental and CSR programming, is the creation of four pillars that lend strength and focus to the brand's renewed commitment to achieving positive long-term change on a global scale: Responsible Business, Ecosystem, Environment, and Engagement. Found within each pillar are priorities that Fairmont has established to help achieve its new sustainability goals, including:
"We have enjoyed great success with our environmental initiatives over the years and are very excited to be taking our sustainability efforts to the next level," says Fairmont's environmental affairs director, Sarah Dayboll. "The introduction of the Fairmont Sustainability Partnership also allows us to continue on this journey as we expand our brand into new regions of the world."
ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts is a celebrated collection of more than 65 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia. The luxury brand's distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. Fairmont balances the company's economic, environmental and social priorities and provides the framework for responsible hotel operations through the Sustainability Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissotel brands. The company also manages Fairmont, Raffles and Swissotel branded luxury private residences club, whole-ownership residences and serviced residences properties. For more information or reservations, please call 1-800-441-1414 or visit .
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Contacts:
Fairmont Hotels & Resorts
Lori Holland
212-715-7098
Fairmont Hotels & Resorts
Mike Taylor
416-874-2457
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Datum: 22.04.2013 - 09:21 Uhr
Sprache: Deutsch
News-ID 1218748
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