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Gluten-Free Craze Facing Nutritional Crisis

ID: 1216042

Finding truth and providing perspective in the gluten-free epidemic

(firmenpresse) - ABBOTSFORD, BRITISH COLUMBIA -- (Marketwired) -- 04/12/13 -- Editor's Note: There are two photos associated with this Press Release.

The current craze "is facing a nutritional crisis" according to , a well-known registered and past chair of the Dietitians of Canada Board of Directors. "Consumers, particularly those who are need help navigating their way through this crisis to find healthy, nourishing foods."

says eating has taken North America by storm, but she urges caution with the developing movement. "Just because a product is labeled as ' isn't a guarantee it's healthy. Similar to the fat-free and low-carb trends, we're finding many products are extremely poor nutritionally, made up of fibre-less white rice, potato starch or tapioca flour."

The nutritional value is important, says , but especially for those with or It's estimated that 1 in 133 people has , an autoimmune condition in which - a found in wheat, rye and barley - causes serious and debilitating effects. As much as 7-10 per cent of the Canadian population is believed to be , with symptoms ranging from bloating and digestive upset to headaches and arthritic pain.

One of the first foods that a person misses is bread and the nutritional options for consumers are limited. Two varieties of - and - recently launched by impressed so much that she is now a brand ambassador for the company.

"As a person living with myself, I've found that these breads taste great and have excellent nutritional quality. That's why I use them at home as part of an overall healthy diet for my family," says Chuey.

" and are , vegan, kosher breads with more than five grams of per slice," says Ron Donatelli, Business Development Manager for . "That's double the you'll find in most breads, even those that aren't !"

is an innovator in Canada's bread industry, producing exceptional dietitian-approved breads that have been crafted from , non-genetically-modified ( grains. To find out more about breads, visit . To watch a recent CTV interview with visit this link: .





To view the photos associated with this press release, please visit the following links:







Contacts:
Silver Hills Bakery
Jodie Jacobsen
Marketing
604.850.5654


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Datum: 12.04.2013 - 11:25 Uhr
Sprache: Deutsch
News-ID 1216042
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