Major Changes in Exhibit Halls at 2013 Pharma ChemOutsourcing Show
(firmenpresse) - LONG BRANCH, NJ -- (Marketwired) -- 04/09/13 -- Pharma ChemOutsourcing President Mark Alexay today announced a series of changes he has implemented for the September 16-19, 2013 Chemistry tradeshow in New Jersey.
According to Alexay, the changes have been implemented to re-capture the casual intimacy and highly effective exhibitor - attendee networking of the early shows. ChemOutsourcing is in its 7th year.
The major change ChemOutsourcing has made in 2013 is to integrate the well-attended panel discussions into the exhibit halls themselves. As Alexay commented, "in years past the panel discussions and most of the attendees congregated most of the day in another part of the conference hotel, Ocean Place, and only met in the exhibit halls sporadically. This was a mistake."
"Now they will be together all day in the same area which completely changes the interpersonal dynamic -- it's easier now for people to strike up conversations with new people. This idea isn't exactly rocket science so I should have done it long ago. But anyway, everyone will benefit in 2013."
The new layout is here
The new exhibit halls afford all exhibitors and attendees a clear view of each other -- no more rows of booths. "It's a game-changer," says Alexay, "and completely alters the feel of the show. If people are together and feel comfortable they are better able to interact and do business. That's the intended outcome."
Alexay continued, "the show is heavily attended by Pharma small molecule sourcing chemists, I have to make sure they connect meaningfully. My role is to better understand the human psychology of how people relate to each other and apply it." The list of attending pharmaceutical companies is here
Once inside the large exhibit halls, attendees can attend sessions, visit booths, eat, relax, or have private meetings -- all in the same place.
"People pursue business development opportunities differently," elaborated Alexay. "Some never leave the private meeting rooms, others meet at their booths or at night during the Beach Party or Casino Night. One supplier published this article about getting meetings at the show
"Why shouldn't attendees be able to party on the beach and still get a year's worth of business done at the same time?" Alexay concluded.
"ChemOutsourcing is fun and highly effective. We only have to listen to our attendees!" Here are the beach photos of what it's like
ChemOutsourcing is owned by Apaporis, LLC.
Mark Alexay
201 452 4023
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Datum: 09.04.2013 - 07:00 Uhr
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