Good Sam Announces Multiple Product Collaboration With Rand McNally
Company to Launch a Suite of Products to Meet the Needs of Today's Active and Outdoor Consumer
(firmenpresse) - CHICAGO, IL -- (Marketwired) -- 04/04/13 -- Good Sam, the world's leading provider of products and services for the RV and outdoor recreation consumer, today announced a partnership with Rand McNally, the iconic leader in navigation, mapping and travel, to develop and market products designed to complement the active and outdoor lifestyles. "Today's consumer has made it clear," noted Marcus Lemonis, Chairman and CEO of Good Sam. "They want to increase their ease of learning about and navigating to the places they want to visit and to the areas where they participate in the activities they love. Customers will appreciate an increased ease of planning and navigating to their destinations, such as events from horse shows to trade shows, National Parks, campgrounds, lakes and trails as well as all of the great places to see along the way, with products customized for them."
The first product to launch through this partnership is the Good Sam GPS, powered by Rand McNally. Perfect when driving a motorhome or pulling a travel trailer, boat, ATV's, snowmobiles, an equestrian or other type of trailer, the Good Sam GPS provides custom navigation on suitable routes, taking into account the vehicle and any trailers being pulled. Power sport enthusiasts, dog show participants and everyone who tows trailers will enjoy the comfort of knowing their GPS will provide routes based on their specific vehicle or vehicle/trailer combination. After entering their vehicle attributes, including length of towed trailers, if propane is being carried and vehicle and trailer height, the device provides navigation on roads suitable for the customer's specific vehicle configuration.
For travelers on the go, the Good Sam GPS also features information and navigation to more than 2,000 Good Sam affiliated campgrounds where Good Sam Club members receive nightly discounts, as well as 12,000 additional parks and campgrounds across the U.S. and Canada. The Good Sam GPS also provides information and navigation to thousands of points of interest, all searchable directly on the device.
For NASCAR fans, the Good Sam GPS includes pre-programmed track locations. NASCAR locations will not only help fans, but NASCAR team haulers too. "I'm so sure of the quality of the Good Sam GPS that it's going to be my #1 Christmas gift this year. Every team hauler will receive one. Also, I'll be giving them to our key tow truck operator partners who come to the rescue of thousands of members of the Good Sam Roadside Assistance program every year," said Lemonis. "Over the years we have been approached by various manufacturers seeking to conduct a joint venture product launch in the GPS/navigation space," continued Lemonis. "We chose to work with Rand McNally, as they are able to deliver what today's active consumer and outdoor enthusiast needs. It has been a pleasure to work with Rand McNally's CEO, Dave Muscatel, and his team."
Use of the Good Sam GPS provides for a safer and simpler travel experience for anyone driving a motorhome or towing a trailer of any type. "We are very excited by the early interest in the product by potential partners and are in discussions with RV and trailer rental companies that have interest in providing the Good Sam GPS for use by their customers," concluded Lemonis.
The Good Sam GPS, available in May 2013, will be the first product released through the Good Sam and Rand McNally partnership. With additional products in development and slated for release during 2013, outdoor activity and RV enthusiasts will soon be able to enjoy web-based, device-based as well as print products designed to increase their ease of planning and navigating to the places and activities they love.
About the Good Sam GPS, powered by Rand McNally:
7-inch, high-definition screen -- nearly 90% larger than most GPS units
Full-color touchscreen
Large and loud speaker
Turn-by-turn spoken directions
Pre-programmed Points of Interest
Lifetime Map Updates
Wi-Fi®-connectivity
Portable between cars and RVs
Custom vehicle settings
2,000 pre-programmed Good Sam and 12,000 additional campgrounds
Rugged design
Motorhome, trailer and towed vehicle specific routing
Custom address book access
Good Sam Enterprises, LLC (GSE), and its wholly owned subsidiaries, is the world's largest provider of products and services that enhance the RV and outdoor recreation consumer experience. Our products provide savings, safety, security, comfort, and convenience, making RV ownership and the outdoor lifestyle more enjoyable. GSE corporate headquarters are located in Lincolnshire, Illinois, with subsidiary operations and divisions located in multiple locations throughout the United States.
-- Rand McNally is the most trusted source for maps, directions, and travel content. Products and services include: Road travel review site ; Interactive travel referral service, ; America's #1 Road Atlas; RVND™ GPS for RVers; IntelliRoute® truck routing software and IntelliRoute® TND™ GPS navigation devices; TPC 7600 and TND™ 760 mobile fleet management solutions for the transportation industry; and leading geography-based educational resources for the classroom.
IntelliRoute, Rand McNally and Best of the Road are registered trademarks and TND and RVND are trademarks of RM Acquisition, LLC d/b/a Rand McNally.
Wi-Fi® is a registered trademark of the Wi-Fi® Alliance.
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Datum: 04.04.2013 - 08:51 Uhr
Sprache: Deutsch
News-ID 1213478
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