Parks Associates: 7% of U.S. TV Viewers Who Lose a Channel, Often Due to Carriage Disputes, Will Switch to New Pay-TV Provider
New Parks Associates Research Examines Carriage Disputes Between Pay-TV Providers and Content Owners and Impact on Churn and Online Viewing
(firmenpresse) - DALLAS, TX -- (Marketwire) -- 03/19/13 -- Parks Associates today reported carriage disputes can have a substantial impact on pay-TV subscribership, as 7% of pay-TV subscribers who lose a channel, roughly 2% of all subscribers, will switch providers when they drop a channel.
The new research Carriage Disputes: The Subscriber Perspective, based on multiple nationwide surveys of over 2,000 U.S. broadband households, examines the impact of carriage disputes, which have prompted pay-TV providers like DirecTV, Dish Network, and Time Warner to drop channels such as AMC, Comedy Central, Nickelodeon, and MTV.
"Carriage disputes are becoming more common as content costs consume bigger percentages of APRU," said John Barrett, director, research, Parks Associates. "While dropped channels do cause churn, 16% of those affected watched missing programs online, suggesting online availability of episodes does dampen the severity of channel loss for subscribers."
In 2012, Dish Network dropped AMC Network channels in a dispute over licensing fees, blacking out shows including Mad Men and The Walking Dead. A carriage fee dispute between DirecTV and Viacom prompted the latter to remove content, including popular shows The Daily Show and The Colbert Report, from its online portal.
Parks Associates research found at least 34% of pay-TV subscribers have lost a channel and most of them received no compensation for the loss. While 7% of them switched as a result of the loss, 36% who have lost a channel are willing to pay additional costs to regain them.
"Specific segments, notably high-income households with children, are the most likely to switch when losing a channel," Barrett said. "Given that many viewers are willing to pay more not to lose the content, service providers could renegotiate with content owners in order to reshuffle their offerings, moving high-priced channels to higher tiers and giving consumers the choice to pay for the content."
For more information, contact , 972-490-1113.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
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Holly Sprague
Parks Associates
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Datum: 19.03.2013 - 10:03 Uhr
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