Time Out New York Partners With Magnify.net Video Curation Platform to Bring Vast Video Collection to Readers
Initiative Will Provide a Mix of Original and Curated Content to TimeOut.com/New York
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 03/12/13 -- today announced that it has been chosen to power a new video curation initiative for Time Out New York.
Time Out New York is the city's definitive resource for things to do, offering comprehensive coverage of arts, entertainment, restaurants, bars, museums and more. includes hundreds of searchable event listings, thousands of venue reviews and curated lists and itineraries by its expert editorial staff.
Time Out New York will use videos from the curated video collection to add a multimedia layer to the site, deepening the user experience. will also host original video created by Time Out New York. All videos can be found on Time Out's new video channel, .
"Video is such an important part of the digital experience, especially in the realm of arts and entertainment," said Elizabeth Barr, EVP/Editorial Director of Time Out North America. "Magnify's curated video collection will help us more fully achieve our mission of connecting our audience with all there is to do in the city; it will allow us to go beyond words and photos to inspire users to see a Broadway show, go to the movies or visit a museum.
"Time Out New York has a clear vision for the future. Video is important -- but it is more than creating content. They're both creators and curators," said CEO Steven Rosenbaum. "With hundreds of original videos, as well thousands of videos from the best curated sources on the Web, is using its editorial acumen to help visitors sift through the overwhelming noise of unfiltered video and discover content that is curated to meet their needs."
, leads the market with Curated Video Content for web-publishing, and was just awarded a wide-ranging patent for the innovations and technology behind the platform. Publishers including NY Magazine, AARP, Penton, Bonnier, Time, Inc. and Haymarket all have publications using a deployment for their video discovery.
platform currently provides a patented video curation and discovery of video and photos for more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. U.S. Patent # 8,117,545.
Time Out is the number one trusted choice for consumers seeking inspiration, information and booking opportunities relating to arts, entertainment and culture, in the world's major cities.
Time Out has grown into a global media group that spans 37 cities across 25 countries and provides the very best inspiration and information, and increasingly offers booking opportunities in arts, entertainment, culture, food and drink. In 2011, Oakley Capital acquired a 50% stake in the business.
Contact:
Brittany Gevanter
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Datum: 12.03.2013 - 09:00 Uhr
Sprache: Deutsch
News-ID 1205977
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