Libratone Lets Freedom Rock in North America With Fierce Start to 2013
Announces New Leadership Team, Partnerships and Distribution Channels Including Audi of America Loyalty Program
(firmenpresse) - FRAMINGHAM, MA -- (Marketwire) -- 03/12/13 -- , the fast growing and award-winning Danish-based designer wireless speaker company, today announced key milestones in its expansion into the North American market, with the appointment of a new U.S.-based leadership team, the opening of offices in Boston and the San Francisco Bay-area and key new retail and distribution partners including Apple Stores, Design within Reach and the Audi of America Loyalty Program.
The news, which follows on the heels of several 2013 product updates including the release of iOS and Android apps for easy set-up and management of Libratone's award-winning wireless speakers, is further evidence of Libratone's strong market growth. North America is a key factor in that growth as Libratone builds on its rising global success through an experienced and passionate executive team and exciting new retail sales channels.
"North America represents the potential for rapid growth for our brand, which has been recognized by leading consumer electronics and design organizations as both an anchor for the home audio system and a white-hot element of home décor," said Tommy Andersen, CEO of Libratone. "With updated pricing, exceptional product updates and a new high-performance organizational structure in place, we are confident that this is only the first chapter in what will be a long success story for Libratone around the world."
Leading the charge in this region is Gregg Stein, who has been named vice president of sales and marketing for North America. In this role, Stein will provide overall business management strategy and leadership, drawing on nearly two decades of experience in the consumer electronics and audio industries.
Prior to joining Libratone, Stein drew on his accomplishments in the music technology and consumer electronics industries to provide strategic counsel and hands-on leadership as vice president for mass marketing at The MUSIC Group. Before that, Stein was managing director at ION Audio, where he played a key role in reshaping that brand in the consumer market space.
Stein also held roles as director of marketing at Numark International; director of marketing communications at Line 6; and product marketing and marketing communications manager at the Avedis Zildjian Company. A former director of membership acquisition at the American Marketing Association, Boston Chapter, Stein also served as an Adjunct Professor at Northeastern University. He holds degrees from Berklee College of Music and Harvard University.
"Libratone stands before a vast market opportunity, and I am thrilled to be part of the team that will help the brand dominate in this region," noted Stein. "With the technical discipline to create amazing sounds, a deep commitment to deliver quality products and the unwavering passion for gorgeous design, Libratone is poised to do great things in this part of the world -- and everywhere else."
Libratone also promoted former operations manager Martin Jorgensen to the position of director of North American operations. An experienced executive, Jorgensen brings more than ten years of experience to his new role, where he will be tasked with overseeing the day-to-day management of Libratone's operational infrastructure in this region. Having been a part of Libratone's operations team since 2012, Jorgensen brings not only subject matter expertise but also a deep understanding of the corporate culture that defines the Libratone brand.
Prior to Libratone, Jorgensen held various senior management and business operations positions within the Danish Government. He holds a Ph.D. from the University of Copenhagen.
Joining the expanding lineup of Libratone retail partners is the Audi of America Loyalty Program, which reaches 10,000 of Audi's most loyal and affluent customers.
Additionally, Libratone products can now be found at U.S. and global retailers such as , , , , , , , , , , , , , and many more.
Stein and Jorgensen will manage teams in both the Boston and San Francisco-area offices that Libratone has established to support growth and provide on-the-ground customer service in North America.
As part of its regional support infrastructure, the company has created a new, dedicated North American toll-free sales and customer support line. The new North American contact information is:
Telephone: 1-888-429-6133
Hours: Monday - Friday, 9:00am - 5:00pm ET
E-Mail:
1257 Worcester Road
Suite 300
Framingham, MA 01701
533 Airport Boulevard
Suite 400
Burlingame, CA 94010
Libratone creates sound systems for today. That's it!
Our approach is a three-headed beast: Wireless technology, hi-fi quality, and Scandinavian design -- in one sound source.
Our goal is to add a new high-end audio dimension to the tablets, smartphones and computers worldwide and to deliver an alternative to clumsy stereo systems and the wire-havoc they wreak. All without compromising the sound experience.
Android is a trademark of Google Inc.
Libratone and FullRoom are registered trademarks of Libratone A/S.
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Datum: 12.03.2013 - 07:30 Uhr
Sprache: Deutsch
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