New England Coffee Introduces New Line of Single Serve Coffee Cups
New England Coffee Embarks on Aggressive Integrated Advertising Campaign to Promote Single Serve Coffee Launch
(firmenpresse) - MALDEN, MA -- (Marketwire) -- 03/06/13 -- , the largest independent coffee roaster and purveyor of coffee in New England, has introduced a new line of Single Serve Coffee Cups. Made with 100% Arabica Coffee and designed for use in popular single cup coffee makers, New England Single Serve Coffee Cups are available in four popular varieties:
New England Donut Shop Blend™, Light Roasted - light brown roasted beans with mild, smooth flavors.
New England Breakfast Blend®, Medium Roasted - a combination of the finest beans from Central and South America in a hearty, medium-roasted blend.
Colombian Supremo®, Medium Roasted - Columbian beans with intense flavor and rich aroma.
French Roast, Dark Roasted - Rich, aromatic dark-roasted beans with a smooth flavor.
"Single serve coffee brewers continue to grow in popularity throughout the US. In 2012, sales of single serve coffee grew by more than 100%," said Chuck Kozubal, President and COO of New England Coffee. "Our single serve cups utilize an innovative mesh filter system for a superior brew and they deliver the great taste you expect from New England Coffee."
New England Coffee will support its Single Serve launch with print, radio and outdoor advertising, couponing, location based sampling and office drop-offs, email blasts and social media promotions.
The New England Single Serve boxes includes 12 cups per box and are available at these fine supermarkets: Bashas', BI-LO, Big Y, Gelson's, Hannaford, Harris Teeter, Ingles, Price Chopper, Publix, Shaw's, Stop & Shop, Tops, Winn Dixie and Walmart. Customers can also purchase these new single serve coffees online at and . For an up-to-date listing of retail supermarket locations carrying New England Coffee Single Serve Coffee Cups visit .
Headquartered in Malden, Massachusetts, New England Coffee was founded in 1916 by the Kaloyanides and Dostou families. As New England's largest independent coffee roaster the company prides itself on buying and selling premium coffee and providing the best service possible. New England Coffee packaged coffee is available in supermarkets across the U.S. and brewed at more than 5,000 foodservice locations. Using only the finest Arabica beans, we offer superb blends, delicious flavored coffees, full-bodied dark roasts, whole bean and exotic blends from locations such as Colombia, Brazil and Costa Rica. Visit for more information or follow us on Facebook and Twitter (at)NE_Coffee.
Michael McManama
New England Coffee
781-873-1531
Marianne Sabella Dempsey
Sabella Communications
508-435-2020
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Datum: 06.03.2013 - 08:16 Uhr
Sprache: Deutsch
News-ID 1204095
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