IEG Announces Keynote Speakers for Its 30th Annual Sponsorship Conference, April 14-17 in Chicago
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 03/04/13 -- IEG () today announced the keynote speaker lineup for its 30th annual sponsorship conference, Über Sponsorship: Break the Mold and Shape the Future. The three-day event consists of nearly 100 sessions, workshops and receptions featuring a world-class roster of speakers and attracts more than 1,200 sponsorship and marketing practitioners from around the world. The 2013 conference takes place April 14-17 at the Sheraton Chicago Hotel.
On Monday, April 15, featured keynote speakers will include , Global Head of Digital Marketing and Social Media, Nestlé S.A; , President/CEO, The Jim Stengel Company and former Global Chief Marketing Officer of P&G; and , Founder, Liberatum.
Tuesday's confirmed keynotes are , Executive Vice President & CMO, MillerCoors; , CEO, (RED); , CEO and Co-Founder, Movember; , President and CEO, First Book; and , Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group.
, Executive Vice President, Marketing, Dr Pepper Snapple Group will deliver the keynote address on Wednesday, April 17.
"For more than 30 years, IEG's annual sponsorship conference has been a leading source of inspiration, education and networking for future-facing marketers," said Laren Ukman, CEO, IEG. "In today's instant-everything, hyper-transparent, wow-me-now world, we've gathered the industry's most innovative thinkers and dynamic leaders to share the latest best practices on building successful partnerships that not only achieve sponsor objectives but create shared value and enrich entire communities and ecosystems."
Additional session leaders include: , Global Sponsorships, HP; , Sports Marketing Director, Red Bull; , Head, Global Sponsorship Marketing, Visa; , Advertising Director, State Farm; , Senior Director, Sponsorship Marketing, Fidelity; , Senior Manager, Global Event Marketing, Accenture; , Director, Consumer Promotions & Sponsorships, ConAgra Foods; , Senior Vice President, Global Sports Marketing, PepsiCo; and , Sports & Entertainment Marketing Manager, American Airlines.
Keeping Your Cool: Working with Sponsors to Ensure Credibility and Relevance
Leveraging Sports Sponsorship to Win in a Competitive Retail Environment
Sponsorship Fair Play: Addressing Rights Creep and Marketplace Confusion
Selling and Securing Sponsors: What Works Now
Leveraging New Technologies to Build Your Base, Brand, Relevance and Revenue
For complete event information, schedules, and registration, please visit:
For inquiries on sponsorship and exhibitor opportunities, please contact:
Mike Maggini
312.725.5133
IEG Consulting leads the way in sponsorship solutions. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.
We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.
A unit of WPP's GroupM, IEG, LLC is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
For more information about IEG and the sponsorship industry, please visit or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).
Will DeGirolamo
DiGennaro Communications
Phone: 646.532.5942
Email:
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Datum: 04.03.2013 - 09:47 Uhr
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