Barrett-Jackson Cruises North, Launches New Auction at Hot August Nights in Reno, Nev. Aug. 8-10, 2013
(firmenpresse) - SCOTTSDALE, AZ -- (Marketwire) -- 01/20/13 -- Today, during the Barrett-Jackson Scottsdale
auction, a groundbreaking partnership was announced that brings The World's
Greatest Collector Car Auctions™ to the base of the Sierra Nevadas to
join the world's premier classic car and nostalgia festival. The inaugural
will take
place in Reno Tahoe, Aug. 8-10, 2013. This event marks a historic
partnership between two of the most recognized names in the classic and
collector car industry.
The new partnership between Barrett-Jackson and Hot August Nights will
offer fans and customers of both the classic car event and collector car
auctions a weeklong opportunity to celebrate and revel in some of the most
recognizable and historic automobiles in the world. Not only will buyers be
able to bid on and purchase from Barrett-Jackson's famous selection of
collector cars, but now they can take them right from the auction block to
the streets of Reno Tahoe to participate in one of Hot August Nights'
famous cruises or show-n-shines.
"The only missing piece in Hot August Nights' successful puzzle was a
Barrett-Jackson Auction," said Craig Jackson, Chairman and CEO of
Barrett-Jackson. "Our collectors in Canada, Seattle, San Francisco and the
Silicon Valley have been asking -- for decades -- for an auction in their
region. The partnership with Hot August Nights provides the perfect
atmosphere of automotive passion to make that happen."
Hot August Nights Reno Tahoe came as an opportunity for Barrett-Jackson and
signifies the next evolution in its series of collector car auctions around
the U.S. The auction quickly outgrew the Orange County Fairgrounds,
expanding beyond both the site and the tent that the company had to bring
in. In a move that will further improve its organization, Barrett-Jackson
selected Hot August Nights to serve its buyers in California, the Pacific
Northwest and the Southwest, as well as the audience that already attends
the Reno Tahoe event.
"Orange County has been good to Barrett-Jackson and Southern California
will remain an important market for us," said Steve Davis, president of
Barrett-Jackson. "Though it is time to expand our physical footprint, we do
value our partnership with the City of Costa Mesa and the OC Fair and Event
Center."
This isn't the first time that Barrett-Jackson has had to evolve in order
to meet growth demands. From 2001 to 2004, Barrett-Jackson held a Southern
California auction at the Petersen Automotive Museum and then due to
popular demand returned to Southern California with the Orange County
Auction in 2010.
Now in its 27th year, Hot August Nights combines the classic cars and
classic sounds of the 50s, 60s and 70s creating the world's largest event
dedicated to "celebrating America's love affair with cars and rock 'n'
roll." The event draws hundreds of thousands of visitors each year to
northern Nevada providing them the opportunity to participate in organized
cruises, drag races, show-n-shines, concerts and more.
The move is also a great way to extend car culture and convenience to
Barrett-Jackson fans and bidders attending the auction at Hot August
Nights. This allows them to easily proceed into the various automotive
activities that follow in Monterey, surrounding the world-renowned Pebble
Beach Concours d'Elegance.
"Since 1986, Hot August Nights has evolved into one of the most celebrated
classic car entertainment experiences in the world and has become
synonymous with the Reno Tahoe community," said Tony Marini, executive
director of Hot August Nights. "Over the past two years we've had the
opportunity to work with some of the businesses and companies we admire
most in the automobile industry to take this event to the next level.
Bringing Barrett-Jackson and its loyal fan base to Hot August Nights
creates a long-term partnership that will further establish both brands as
the leaders in their respected fields."
will be held
Aug. 8-10, 2013 at the Reno-Sparks Convention Center. Consignments are
being accepted now and tickets will be available in Spring 2013.
"Hot August Nights has firmly entrenched itself in the community fabric of
northern Nevada exposing our region to fans from all over the world," said
Reno Mayor Bob Cashell, who also serves on the board of directors for Hot
August Nights. "To bring a highly reputable name like Barrett-Jackson to
our community further establishes Hot August Nights and Reno Tahoe as a top
destination for car enthusiasts and leisure travelers alike."
For more information about Barrett-Jackson and to purchase tickets to the
event, visit or call (480) 421-6694. For more
information on Hot August Nights and to register for the event, visit
or call (775) 356-1956.
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson
specializes in providing products and services to classic and collector car
owners, astute collectors and automotive enthusiasts around the world. The
company produces "The World's Greatest Collector Car Auctions™" in
Scottsdale, Ariz., Palm Beach, Fla. and Las Vegas, Nev. Barrett-Jackson
also endorses a one-of-a-kind collector car insurance offering for
collector vehicles and other valued belongings. For more information about
Barrett-Jackson, visit or call
(480) 421-6694.
Hot August Nights, a non-profit organization, is the premier classic car
event in the world, annually drawing hundreds of thousands of spectators
and participants to northern Nevada to revel in nostalgia, enjoy top
entertainers from the 50s and 60s and participate in a variety of events
including show-n-shines, controlled cruises and more.
Sanaz Marbley/Allyson Molina
JMPR Public Relations on behalf of Barrett-Jackson
(818) 992-4353
Stacy Pearson/Tiffany Shultz
UP Agency on behalf of Barrett-Jackson
(602) 577-6888
Tara Trovato
R&R Partners on behalf of Hot August Nights
(775) 323-1611
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Datum: 20.01.2013 - 09:54 Uhr
Sprache: Deutsch
News-ID 1188684
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"Barrett-Jackson Cruises North, Launches New Auction at Hot August Nights in Reno, Nev. Aug. 8-10, 2013
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