Top 10 "DON'Ts" Marketing Executives Need to Think About in 2013 for Video and Social Media
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 01/16/13 -- , one of the world's leading video seeding agencies, today announced its top 10 "Don't" recommendations for marketing executives in 2013. Last year was monumental for brands experimenting in social advertising. The company notes the marketplace is still within the realm of a "will it blend" mentality, which reflects a progressive view and demonstrates the market is moving in the right direction. That said, there are too many brands out there making wrong decisions and not seeing the value of social media due to poor execution of their social media campaigns.
"Whether it's too many barriers to entry or a matter of using old types of digital media to drive engagement, today's audience has so many more touch points to interact with brands, more creative thinking is required," said Richard Spalding, CEO of The 7th Chamber. "In too many instances, these audiences seem to have the ability to win something or download something offered by brands. We make it a point to ask our clients 'would you do this?' and if they hesitate before answering, we know it's not the right thing for them to do with their campaign."
"The businesses that followed a well thought-out strategy for their social advertising campaigns had an incredibly successful year," said Fer Wang, group director of Social Media for PHD. "There is a growing gap between the companies that 'get it' and those that don't, and the quest to effectively monetize social is never-ending. It's important to keep looking for ways to enhance consumer engagement, and to remember that regardless of what new platform or apps are out there, good content remains the key to generating engagement."
. Twitter really is still the "Wild West" and a very unforgiving place to allow your audience free range. McDonalds recently fell prey to this.
. Don't be fooled into believing you have an open slate to do what you want in social media just because you're popular on it. The amount of your "registered" fans is still incredibly low relative to the size of your audience.
. We see too many brands putting up barriers to entry to get engagement without rewarding that action. Give fans a reason to "Like" you.
There are some great apps out there that people would download, but given too many steps, they just switch out before completion. Ask them for the basics, and then later on, ask them for more data if you REALLY need it. Not just because you THINK you might need it.
The site only counts for 30% of video streams. Too many clients who focus solely on YouTube lose out on efficiency and reach -- spread the love to other networks.
. You'll just push your engagement score down and your spam up. Most people will unlike you once they get what they want. Through smart tactics and good content, you can achieve both quality AND quantity.
Most of the tools out there are just indicative, try using three; you'll get more information and better targeting.
There's a lot of guns for hire who have huge followings, but they don't like to be seen as "selling out" so they will bury your tweet quickly; make sure they don't tweet for at least 8 hours after they post your tweet.
People are lazy; they need to be led down the garden path to interact with your brand and take time out of their day to take an action. Use a company that facilitates/guarantees this type of promotion; don't rely on chance.
Brands who think they can control social media by shutting down only fuel the flames. Allow your campaigns to trail off. People will respect you more for getting it wrong than trying to hide your mistakes.
For more information please visit our website at .
The 7th Chamber is an award winning global agency specializing in video and content seeding. By combining new media with technology and old world savvy, the company has helped brands like P&G, MTV, Nestle, Aston Martin, Disney, Gucci, and Samsung effectively reach their online audience. It has achieved this success by working within the mainstream sites like YouTube, Facebook, Twitter and the big blogs, organically seeding clients' content with care, using its own hand-built social tools and video optimization. Founded in 2003, The 7th Chamber has offices across the U.S., and in London, Amsterdam, and Singapore. For more information, please visit our website at .
All trademarks or registered trademarks are the property of their respective owners and are used for identification purposes only.
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Datum: 16.01.2013 - 08:42 Uhr
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