Communication Successes and Failures of 2012 Revealed
Decker Communications, Inc. Names 17th Annual List of Top 10 Best and Worst Communicators
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 12/18/12 -- Whether running for a political office, swimming the 100m backstroke, making a pitch or steering a ship of tourists, are essential. who trains leaders and business professionals to be , announced today its 17th annual .
"At Decker we are in the business of giving feedback to leaders at , and our annual Top Ten list gives us the opportunity to share with everyone else. This year's Top Ten teaches valuable lessons about how to separate success from failure," said Ben Decker, president of Decker Communications.
Punctuated by the summer Olympics and the election, 2012 featured many messages to rally support. Another key theme of the year was technology, with respect to both industry leadership and the various platforms used for communication.
"From speeches and interviews, to conversational social media posts, we have the opportunity to leverage communication to our advantage every single minute of every day. It comes down to our ability to consistently demonstrate rock-solid communication basics," said Kelly Decker, executive vice president of Decker Communications.
The best communicators of 2012 mastered the art of connecting with their audience. Their behaviors exude passion and energy, and they deliver a consistent and credible message.
Michelle Obama
Marco Rubio
Missy Franklin
Ryan Seacrest
Cory Booker
Sheryl Sandberg
Bill Clinton
Steven Colbert and John Stewart
Jack Dorsey
Marissa Mayer
First Lady Michelle Obama captures audiences by being articulate, down to earth, informal and humble. At the Democratic National Convention, for example, the first lady opened her speech with personal stories , which hooked viewers immediately -- exposing vulnerability while relating to her audience. Clear and composed, she exhibits ultimate command of presence and message, using every communications opportunity to help convey her broader message.
The Top 10 Worst nailed the key communication don'ts: veering away from problems instead of dealing with them head-on, showing arrogance, lacking humility, and failing to deliver when key opportunities arise.
Francesco Schettino
Todd Aiken and Richard Mourdock
Bashar Al-Assad
John McAfee
Hope Solo
Joe Biden
Mark Pincus
Ryan Lochte
David Axelrod
Scott Forstall
In the midst of catastrophe, Captain Francesco Schettino of the grounded Costa Concordia stepped back, and went silent. When he finally spoke, his were as bad as his actions. The revealed that Schettino did not communicate as either listener or speaker.
To learn more communications lessons, and see examples of why these individuals made the Top 10 Best and Worst Communicators of 2012, please visit: .
Decker Communications consults and trains businesses in communications both in what they say and how they say it. Decker programs are transformational, creating focus and confidence to help leaders close the deal, launch an initiative or motivate action. Over the past 30 years, Decker has prepared individuals to create the most effective communications experience possible. For more information about Decker Communications, please visit .
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Datum: 18.12.2012 - 08:00 Uhr
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