evoke interaction Bolsters HCP Marketing Practice With Appointments of Heather Coyle, Executive Vice President and Brian Whalen, Ph.D., Vice President

evoke interaction's HCP Marketing Practice Strengthened With Premier Strategic Client Service, Medical and Scientific Talent

ID: 1180838
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(businesspress24) - NEW YORK, NY -- (Marketwire) -- 12/17/12 -- evoke interaction, , a leading full-service healthcare agency, announced today the appointments of two executives, adding extensive background and deep industry experience to its existing HCP marketing practice. Heather Coyle, executive vice president, HCP marketing, is the senior executive responsible for guiding the growth of the practice; Brian Whalen, Ph.D., leads all medical and scientific activity. Both executives will be based out of the company's New York headquarters, managing projects across all regions.

With two decades of global healthcare communications experience, Coyle's diverse leadership background in pharmaceutical sales, HCP, DTC and DTP marketing, digital strategy, payor strategy, medical education and publication planning provides a solid foundation from which to increase evoke's focus on HCP marketing to deliver a more robust offering for clients. A Six Sigma black belt, Coyle also brings experience to develop innovative strategies that will ensure the company keeps pace with accelerating technological advances.

Whalen brings more than seven years of experience in HCP pharmaceutical promotion, focusing on peer-to-peer medical education and advertising. His role with evoke's staff and clients is to ensure the medical relevance of professional projects, and to align these with overall brand strategies. He also will play a key role in defining content strategy and facilitating content execution, from inception through the medical-legal-regulatory approval process across all digital channels, and online promotional medical education.

"Heather and Brian both possess a potent combination of veteran leadership qualities and cutting-edge innovative thinking, characteristics that are essential for the continued growth of our HCP practice," said Reid Connolly, CEO, evoke interaction. "The result of Heather's significant agency and client-side HCP experience and Brian's ability to marry science and medicine in the digital world ensures a comfort level in knowing we have the right team in place to strengthen and grow our HCP practice."

"Today's HCPs are much more digitally savvy than they've been in the past," said Coyle, executive vice president, HCP marketing, evoke interaction. "evoke interaction's deep understanding of how to construct a digital ecosystem for physicians that will motivate, inspire and drive behavior change made my decision to join the agency an easy one."

"Few agencies recognize the substantial value in providing true full-service offerings, which by definition must include speaking to members of the scientific community in a language they understand," stated Whalen. "Working with Heather and the evoke interaction team, I am eager to create a more effective dialogue between both physicians and patients that ultimately will drive better patient care."

evoke interaction is a full-service healthcare agency with a heritage of digital innovation. Specializing in building and growing brands within the pharmaceutical and healthcare industry, evoke has built an outstanding reputation for creating evocative, award-winning marketing platforms that educate, inform, and inspire action. With offices in New York and Philadelphia, and a global reach through their agency network, Huntsworth Health, evoke is comprised of marketing professionals dedicated to pioneering new and better ways to communicate between brands and audiences. Visit evoke interaction at .


Debby Fireman


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Date: 12/17/2012 - 07:30
Language: English
News-ID 1180838
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Firma: evoke interaction
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