McCormick Canada's Club House Launches Holiday Campaign With Innovative Website Menu Planner
(firmenpresse) - LONDON, ONTARIO -- (Marketwire) -- 12/05/12 -- Supported by two national television spots and digital advertising, McCormick Canada has launched an innovative website menu planner on clubhouse.ca to help make holiday menu planning easy.
Visitors are able to build their own customized menu that includes beverages, appetizers, entrees, gravies, side dishes and desserts. Once the menu has been selected, visitors are able to print and share their menu with others as well as being able to return to the menu at a later time through an e-mail link provided to them.
Some of the delicious recipes to choose from include:
The digital campaign will be the main feature of the clubhouse.ca website throughout the holidays. Besides the two television spots, other support for the campaign includes a chance to win a prize. Visitors are encouraged to enter their name into a draw to win a Kitchen-Aid electric mixer along with a variety of Club House baking products. As well, there is a variety of digital ads on Google, Facebook, Reader Digest's Facebook page, Wal-Mart's website, Premium Food Channels' website, Recipe Bridge and thekitchn.com.
"The main focus of the campaign is around holiday baking," says Genevieve Woo, Assistant Product Manager, McCormick Canada. "It's a special time of year when families come together to bake for the holiday season, whether it's making delicious holiday treats for family and friends or creating decoratively baked gingerbread ornaments for the tree," she notes.
For more information on Club House, please visit or call toll-free at 1-800-265-2600.
McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavours to the entire food industry - retail outlets, food manufacturers and food service businesses (). McCormick Canada, in business for more than 125 years, is pleased to note its Club House brand is now the 62nd largest brand in Canada (Nielsen, 2012).
Contacts:
For news media information, please contact:
Hunter LaVigne Communications Inc.
Mark LaVigne, APR, FCPRS
905-841-2017 (office) or 416-884-2018 (cell)
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Datum: 05.12.2012 - 06:00 Uhr
Sprache: Deutsch
News-ID 1177399
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