Fujitsu and MSC Sign Europe-wide Distribution Agreement for Semiconductor Solutions
Agreement complements the MCU and memory portfolio of MSC and strengthens Fujitsu"s distribution channels
(firmenpresse) - Langen and Stutensee, Germany, 20 November 2012 - Fujitsu Semiconductor Europe (FSEU) and MSC Vertriebs GmbH today announced that they recently signed a pan-European distribution agreement. By adding the FSEU product portfolio to its distribution programme, MSC is continuing its decades-long tradition of acting as a European distribution partner to Japanese semiconductor manufacturers. To begin with, the partnership will focus primarily on Fujitsu"s wide range of ARM Cortex-based 8-, 16- und 32-bit microcontrollers for a variety of industrial embedded control applications as well as its extensive portfolio of ferroelectric RAM solutions (FRAMs).
Since 1980, Fujitsu Semiconductor Europe has developed semiconductor solutions specially designed to meet the needs of the European market. With its microcontrollers, graphics controllers, multimedia ICs, ASICs, FRAMs and extensive embedded software portfolio, FSEU has made a name for itself as an important partner to key European customers in the automotive, industrial, communications and home entertainment segments. Like FSEU, MSC has decades of experience and wide-ranging development and application expertise in the fields of MCUs and memory. This makes the company a valued distribution partner who will be able to expand FSEU"s market position in the OEM sector to other customer segments. Customers will benefit from this in two ways: Not only will MSC help them choose the most suitable microcontrollers or memory ICs for their respective applications, they will also receive active support throughout the design process.
"MSC has been one of the four largest component distributors in Europe for years, not least because we have focused on a comparatively small number of core areas. Customers and suppliers alike benefit from our outstanding consultation and technical support in these areas," explained Thomas Klein, Director Distribution at MSC. "FSEU"s Cortex-based microcontroller families and wide range of serial I2C, SPI, parallel and RFID FRAMs will ideally complement our existing MCU and memory product portfolio and help us expand our position as a leading provider of microcontroller and memory solutions in central Europe in the coming years."
Alan Burdis, Director Sales & Supply Chain at FSEU, added, "The name Fujitsu Semiconductor Europe stands for innovative components and system solutions as well as the highest levels of quality, reliability and sustainability. MSC is a distribution partner who not only shares these values but is also in a position to provide customers with expert support in every phase of product development, from evaluation to the completed product design. Our partnership with MSC goes far beyond a traditional distribution agreement and will enable us to make our products - some of which require extensive customer support - available to a much wider customer base."
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Über Fujitsu Semiconductor Europe (FSEU)
Fujitsu Semiconductor Europe ist einer der wichtigsten Zulieferer von "Right-Sized" und fortschrittlichen Halbleiterlösungen. Das Unternehmen mit Hauptsitz in Langen bei Frankfurt am Main bedient die Märkte Automotive, Industrial, Communications und Home Entertainment. Die "Right-Sized"-Strategie von FSEU ist darauf ausgerichtet, Kunden maßgeschneiderte Lösungen und eine höchstmögliche Wertschöpfungstiefe bieten zu können. Ingenieure der europäischen Design-Zentren sowie Forschungs- und Entwicklungseinrichtungen von Fujitsu, die sich analoger und Mixed-Signal-Technologie, Advanced Packaging, Mikrocontrollern, Grafikcontrollern, Multimedia ICs, ASICs und Embedded Software widmen, arbeiten eng mit Marketing- und Vertriebsteams in der EMEA-Region zusammen, um den Anforderungen der Kunden an deren Systementwicklung gerecht zu werden. FSEU-Teams stehen Kunden in Langen, München, Maidenhead bei London, Paris, Mailand, Budapest, Istanbul und Linz, Österreich mit technischem und anwendungsorientiertem Support zur Seite.
Unternehmenswebsite: http://emea.fujitsu.com/semiconductor
Newsletter: http://emea.fujitsu.com/newsletter
Twitter: http://emea.fujitsu.com/twitter
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Datum: 20.11.2012 - 06:30 Uhr
Sprache: Deutsch
News-ID 1172886
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